SnapStuff helps to bridge the gap between traditional and online marketing

LONDON - April 28, 2015 - PRLog -- A new app means that users only have to photograph a printed image or item for their smartphones to take them straight to a relevant website, online video, music file, promotion, offer – anything online. It can even let you re-order a product you’re running out of with an in-app snap taking you straight to the specific item on the supplier’s online sales page.

SnapStuff has been developed by Norwich-based Zapp Media to simplify access to online material for smartphone users. Not satisfied with having to key-in website names, find the right reader for every different QR code or sometimes having to guess where to find things online, the company set out to deliver a simple mechanism that users would find easy and useful, given that over 80% of us own a smartphone and most of us admit to using them to help us shop.

Zapp director, Phil Doig, explained: “SnapStuff had to be capable of becoming second nature to its users in order for it to make commercial sense as a marketing tool. Our phones are well and truly part of our lives now so the in-phone camera that we all carry around can really help us to navigate through an overcrowded Internet. We all want to be able to cut through the rubbish and go straight to what we’re interested in SnapStuff does it – just point, snap and you’re there.”

Apart from businesses being able to link their printwork, packaging and display material to everything from ‘how-to’ videos to making direct sales through their e-commerce sites, the app can be used to create awareness by providing information, show guided tours of property, give support at live events, help fund-raising for charities and generally spread awareness of key issues. “We quickly realised that the vast majority of businesses and organisations could use SnapStuff in some way – anything from a basic link to their websites to clever sales promotion campaigns that really capture their customers’ imaginations. Even the NHS, local government and similar organisations could use it to communicate with the public. With this kind of usage in mind, we’ve decided to make it free-to-use for charities and not-for-profit social enterprises.”

SnapStuff is a free download from the Apple App Store, for iPhones, and the Google Play Store, for Androids. Links to the stores and further information can be found at http://www.SnapStuff.co

ENDS

For further information, contact Phil Doig on phil@ZappMedia.co or 07789 075131.

SnapStuff™ is a Trademark of Zapp Media Limited. www.ZappMedia.co