New book entitled "Supply Chain and Logistics Management – Made Easy" to be released 5/8/15

NEW YORK - May 1, 2015 - PRLog -- Press Contact (for review copies): Jeanne Glasser Levine

Telephone: 917-539-4067

Email: jeanne.glasser@pearson.com

For interviews: Paul Myerson, lpallc@optonline.net

PUBLICATION NOTICE

TITLE:          Supply Chain and Logistics Management – Made Easy

AUTHOR:          Paul A. Myerson

PUBLICATION MONTH:          May 2015

PRICE/SPECS:          $69.99; Hardcover; 352 pages

ISBN-10 & ISBN-13:          ISBN-10: 0133993345 • ISBN-13: 9780133993349

Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operations, Integration, Control and Improvement, and Network Design

Today, logistics alone accounts for more than 9.5% of U.S. Gross Domestic Product: over $1.3 trillion is spent on transportation, inventory, and related logistics activities. TV commercials even extol the virtues of logistics. But few managers or students fully understand the central role that supply chains now play in achieving and maintaining competitive advantage. In Supply Chain and Logistics Management Made Easy, Paul Myerson introduces the modern field of supply chain and logistics management, explains why it has become so important, shows how its pieces all fit together, and presents best practices readers can help to implement in their own roles and organizations.

“I highly recommend it to university professors who want to incorporate it in their undergraduate and graduate courses in supply chain management. I have become a real fan of Supply Chain and Logistics Management Made Easy. Certainly, nothing in life is easy, but Paul Myerson’s new book has made the field more attractive and popular.”

–Richard A. Lancioni, Professor of Marketing and Supply Chain Management, Fox School of Business & Management, Temple University

“Myerson’s book should be on every manager’s bookshelf for ready reference.”

–Robert J. Trent, Ph.D., Supply Chain Management Program Director, Lehigh University

Paul Myerson has more than 30 years' experience in supply chain strategies, system, and operations that have resulted in bottom-line improvements for companies such as General Electric, Unilever, and Church and Dwight. He is currently Professor of Practice in Supply Chain Management at Lehigh University and managing partner at Logistics Planning Associates, LLC, a supply chain planning software and consulting business. Myerson is also the author of Lean Supply Chain and Logistics Management  and Lean Retail and Wholesale (McGraw-Hill Professional) and has published a Lean supply chain and logistics management simulation training game. He writes a column for Inbound Logistics Magazine and a blog for Industry Week magazine.