Cavalli Club Dubai deploys digital menus with iRiS Software Systems

DUBAI, UAE - May 21, 2015 - PRLog -- iRiS Software Systems, the multi-award winning guest facing technology hospitality provider, and Pragma Group, the leading conglomerate of world class brands and companies headquartered in Dubai, UAE, have teamed up to deploy iRiS’ F&B Classic, an interactive digital menu in Cavalli Club, Restaurant & Lounge in Dubai.

Located inside the Fairmont Hotel in Dubai, Cavalli Club was inspired by and launched in collaboration with the celebrated designer Roberto Cavalli. Driven by the glamour and sophistication embodied by the Italian fashion genius, Cavalli Club offers the finest gourmet Italian and international cuisine, the most expertly mixed and creative cocktails and a refined musical selection ensured by world famous DJs. The elegant and opulent settings, from leopard print chairs to crystal chandeliers, constantly bear the inimitable Roberto Cavalli signature.

Wishing to further enhance the guests’ experience and to tailor the digital menus particularly to specific VIPs visiting the Club, F&B Classic is the perfect way to customise the VIP experience in a flexible and dynamic way, making the Club the ultimate destination for style and entertainment, with good food and good company, in UAE.

iRiS F&B Classic is an interactive digital menu for iPad. The iRiS F&B Classic app brings guests closer to the dining experience with a visually stunning interface; it is available in English and consists of three components which include a wine, bar and food menu and can be used for promoting events and other services and facilities in the club.  Thanks to enticing descriptions and imagery combined with detailed wine information - including food and wine combinations, it makes it easier for guests to communicate and order what they really want. They can use advanced search and filtering tools as well as the ‘shortlist’ feature to save their favourite choices, which considerably simplifies the ordering process.

F&B Classic also brings wine lists to life visually and interactively on the tablet, enabling VIP guests to learn more about the wines and champagnes such as their tasting notes, their awards and reviews, their vintage and to select bottles by grape, colour, region, price and even by Sommelier’s recommendation. It’s a powerful marketing tool that allows for more upselling and cross selling for the club. The application makes updating menus instantaneous, easy and convenient and allows for effective stock management and quick reaction to supply chain changes, even remotely.

Restaurants that have already implemented iRiS F&B Classic routinely see increases in premium drink sales of up to 47%, with some properties reporting a 7.5 to 1 ROI.

‘Working with Pragma Group for Cavalli Club in Dubai was an exciting project and we’re delighted with the result. The deployment of F&B Classic really compliments the Club’s sophistication and philosophy which is to provide a most unique experience to its VIP guests and become the top nightlife hot spot and most glamorous venue in Dubai.’ said Dimitri Xenos, Regional Director at iRiS for Middle East, India and Africa.

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About iRiS Software Systems

·      London-based iRiS Software Systems Ltd is an award-winning interactive guest services application creator, providing apps designed for hotels, cruise lines and restaurants. The iRiS applications are designed to improve the guest experience, increase revenues and reduce costs, improve communications between guests and staff and provide a smart marketing tool. Both tablet and mobile phone applications are available.

·      For more information, please email Laura@iris.net / Alizee@iris.net or visit  http://www.irisapps.com/

About Cavalli Club

·      Since its launch in 2009, Cavalli Club, Restaurant & Lounge has become one of Dubai’s most glamorous venues. Thanks to a star-studded line up of international talent, from Sean Paul and Akon to Ferry Corsten and Erick Morillo, and a VIP guest list that has welcomed everyone from Will Smith to Jennifer Lopez, Cavalli Club consistently hosts the hottest nights in town. The award-winning restaurant serves a menu of refined Italian cuisine, while the sophisticated lounge offers expertly mixed cocktails, premium spirits and an extensive list of the finest vintages. Roberto Cavalli’s signature touch shines through every detail, from the Swarovski crystal adorned walls to the gleaming black quartz flooring, drawing in a chic and discerning crowd that knows how to party in style.