Enmark Stations Announces Branding Change to enmarket to Reflect Fresh Food and Health Commitment

SAVANNAH, Ga. - June 1, 2015 - PRLog -- (SAVANNAH, GA) Enmark Stations announced a branding change to reflect its broader fresh food and health commitments and its expertise in driving the innovations needed to shape the future of the convenience store industry. Enmark will effectively be doing business as “enmarket.” During the week of June 1, the new imaging and branding will be unveiled at store #10, located at 14000 Abercorn St. across from the Savannah Mall. Enmarket re-imaging is expected to be complete within one year.

“Enmark has always been recognized as a brand of friendly employees and as the market leader in competitively priced premium quality, double-filtered, fuel, and none of that will change. But with the simple addition of two letters, we’ve included the word ‘market’ within our name, and that is more indicative of the type of stores we operate,” said Houstoun Demere, Vice President, enmarket. “The name was sitting there in front of us the whole time. When we realized it, it didn’t take us long to embrace the idea to make the change. It seemed like a natural progression for our brand.”

The company has also changed the look associated with the brand. Matt Clements, Director of Marketing at enmarket, said, “We softened up the logo and made some color modifications that better represent the current identity of our company. We also added a couple of leaves to the logo to accentuate the fresh and healthy elements of our brand.”

Enmarket’s mission statement is to “Enrich lives in the communities we serve.” Demere explained the change of branding was inspired by the evolution the company has experienced over time. Demere said, “The organization looks much different now than it did when the Enmark name first appeared in the 1980’s. We’ve maintained the core values that the company was founded upon, but have morphed into something different with some significant changes in how we go to market. Most of these changes have occurred inside the walls of Enmark over the last few years- both in the stores and in the office. We felt that it was time to make some external modifications to better reflect these internal changes. This starts with our name and logo, the first thing you see when you ride by one of our stores.”

Enmarket will continue to offer the same core products Enmark has always carried with additional product lines being added to several areas. Eleven of their current stores are now preparing fresh food on site. Also, the company has added a whole new line of healthy snacks with more all-natural, organic, gluten free, and non-GMO options for customers. Demere said, “We’ve increased our delivery frequencies for products like fresh salads, sandwiches, and produce so that we are able to keep the freshest possible products on our shelves all week long. We’ve also added take home casseroles from Miss Sophie’s, rotisserie chickens, and other take home meal solutions for the customer on the go.”

With the rebranding efforts, enmarket plans to change more than just their name. Many stores will see interior remodels and re-imaging. Employees will receive new uniforms reflecting the transformation. In-store technologies will be upgraded for quicker transactions as well. Continued growth is planned by the company, by way of both acquisitions and new builds.

Many enmarkets will feature The Eatery, enmarket’s own food concept. The Eatery features fresh prepared foods such as burritos, sandwiches, salads, premium coffee and lattes, smoothies, rotisserie chicken, and more. All items are made to order. The Eatery also features new ordering technology that allows a customer to place their order on a self-service kiosk. This improves order accuracy and allows The Eatery cooks to prepare orders in less time. After submitting their order, customers can finish purchasing any other merchandise and pick up their order at the counter within a few minutes.

“Moving forward, look for us to expand new offerings to more of our stores, and look for us to continue to find ways to make it more convenient for our customers to make healthy lifestyle choices,” said Demere. “When people are healthy, they are generally happier, less likely to become ill, more productive at work, and eager to grow and learn. So we’ve simply tried to make it easier for consumers to make healthier choices at our stores while still giving them the option to make a more indulgent purchase if they choose.”

Enmarket will continue to sponsor events such as the Savannah Bridge Run and the Encourage Health lunch series to promote healthy lifestyles and to further increase health and wellness awareness in the community. Enmarket has also added bicycle service stations at two locations with heavy bike traffic, with more stores to be added in the future. A new website, www.enmarket.com, will be debuting soon.

FOR LOGOS AND MORE INFORMATION VISIT THEIR DROPBOX LINK: https://www.dropbox.com/sh/526ebbakse26loi/AADnvnXkHNBSff...

ABOUT ENMARKET STATIONS
Founded as Interstate Stations in 1963 by Robert Demere and more recently known as Enmark Stations, enmarket is a family-run business committed to offering its customers top-notch service and superior products. The Savannah-based company, which celebrated its 50-year anniversary in 2013, operates 63 stores in Georgia, South Carolina and North Carolina that offer high quality and competitively priced fuel, beverages, healthy snacks, fresh food, lottery services and more. Enmarket’s fuel is filtered through a trademarked Double Filtered System, resulting in gasoline and diesel that is clean and 100-percent water-free. Enmarket customers can save up to $.10 per gallon by using an enmarket cash card, a reloadable stored-value card that can be used directly at the pump. A new website, enmarkDOTcom, will be debuting soon.

CONTACT
Matt Clements
Director of Marketing
enmarket
mailto:MClements@enmarkstations.com

MEDIA CONTACT
Marjorie Young
Carriage Trade PR, Inc.
912.844.9990
mailto:marjorie@carriagetradepr.com