Indri Releases Mobile Website Grader to Educate Retailers of Their Mobile Sales Potential

DOVER, N.H. - June 3, 2015 - PRLog -- Today, Indri launched a website app called Mobile Potential (http://mobile-potential.indri.co/). The app uses a website's Google Analytics account to calculate the sales they are missing without a mobile-friendly experience for their customers. By using a website's actual data, the tool accurately calculates potential sales that are missed because of a less-than-perfect mobile experience.

"With Mobile Potential, Indri is putting a tool into retailers' hands that proves exactly how much money a website loses due to poor user experience on mobile devices," said Alec Newcomb, CEO of Indri. "By using your own data, Mobile Potential provides a compelling case for making mobile improvements to websites."

Mobile users now account for 60 percent of all online traffic, according to comScore. Google's recent algorithm update -- dubbed "Mobilegeddon" -- focused ecommerce retailers' attention on the mobile experience. By threatening to take away all of a website's mobile traffic, Google used its muscle to get website owners to focus on this neglected aspect of user experience.

Desktop versions of websites are typically difficult to view and use on a mobile device, requiring users to pinch or zoom in order to read the content. Users find this experience frustrating, and are very likely to abandon these websites. Alternatively, mobile-friendly websites are readable and immediately usable.

The Mobile Potential app is available at http://mobile-potential.indri.co/

About Indri:
Indri's team brings two decades of experience helping the largest companies in the world integrate their digital marketing (http://indri.co/). Indri is a platform that easily scales your retail & eCommerce sales. It's simple to use, mobile-ready, and backed by the top 2% of digital marketers.