The race for global market leadership in the information technology and software industry

KLAMPENBORG, Denmark - June 12, 2015 - PRLog -- The information technology and software industry offers steadily decreasing barriers of entry. Starting a business in this industry requires only a few bright people and some computers. With the rapid expansion of the Internet companies can reach and even deliver their products and services worldwide without the need for massive investments in manufacturing and logistic infrastructures.  However, these characteristics makes the information technology and software industry an arms race to global market leadership. The economies of scale benefits are enormous and the market leaders enjoy massive advantages over their smaller competitors.

“Very little of what we have learned as marketers and sales executives in the previous century actually has any value in this century,” says Hans Peter Bech, the editor of the new email journal. “But where do we go for inspiration and guidance? The web is overflowing with e-books, whitepapers, posts and comments. What has value and what does not? I have taken it upon myself to pick two pieces of content or sources that stand out from the tsunami of content and share these with my readers in a brief bi-weekly email journal.”

As an author working with the commercial side of the information technology and software industry Hans Peter Bech is doing extensive research, giving guest lectures, consulting with companies and facilitating workshops for industry professionals all over the world. The new email journal entitled “The Race for Global Market Leadership” draws upon these cross-industry and international activities.

Signup for the email journal here: http://tbkconsult.us1.list-manage.com/subscribe?u=1d7aea3...

About Hans Peter Bech

Hans Peter Bech is an Amazon bestselling author, keynote speaker, economist and consultant. He is a frequent blogger on issues related to growing software driven companies to global market leadership and has written several books and numerous whitepapers on business development in the software industry. Hans Peter also facilitates workshops for software executives in the TBK Academy®. Hans Peter holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.

About TBK Consult
TBK Consult is an international network of management consultants that help software companies grow locally and globally.

TBK Academy^® provides workshops and training for information technology and software industry professionals: http://www.tbkacademy.com

TBK Publishing^® provides books and whitepapers for information technology and software industry professionals. http://www.tbkpublishing.com

TBK Consult^® provides individual consulting for information technology and software industry professionals: http://www.tbkconsult.com

TBK Consult Holding^® - For information technology and software industry commercial professionals. http://www.tbkholding.com