Floating down the river of retail success

BLANDFORD FORUM, U.K. - Aug. 7, 2015 - PRLog -- Never has display and visual impact been so apparent in our specialist shops, High Street department stores and moreover at exhibitions. With so much product choice and ranges, selecting the correct presentation can be just as important as the merchandise itself. It can also determine the overall ambiance of your shop, how you want your customers to view your product collections, and the journey you’d like them to make around your store in order to catch a view of everything you have to offer.

Island gondolas are fantastic for creating the desire to stop and feel products, the customer ‘experience’ being so crucial to modern retail marketing, this display formation ticks this box on all levels. With a well-stocked free-standing space customers feel less exposed and self-conscious allowing them to browse, select and touch in their own time. In turn this generates a ‘try before you buy’ opportunity which generally encourages customers to buy. The more comfortable a customer feels within a shop, the longer they will stay, forming a need to purchase. Given that extra ‘comfort zone’ time your customer will hopefully see more of what they like, and with their choices maximised, ultimately the desire to impulse buy becomes more likely.

This type of ‘centrepiece’ to your retail design is perfect for showing off clothing such as folded jeans, knitwear or T-Shirts but equally suitable for the presentation of bags, accessories and jewellery stands. Likewise islands are terrific for arts and crafts, homeware items, books, specialist-wrapped deli produce, or anything that benefits from closer inspection on a flat surface which deserves purchase power!

The Slatwall variation provides a versatile range of options offering flexibility, easy installation and quick repositioning.  These are in the form of shelving, hooks, arms, baskets and boxes used wherever appropriate for your current display items. The simply slotted ledge-effect shelving is very well-suited to items such as footwear. While hooks look good with a limited selection of shirts, blouses or Suit Jackets adorned alongside practical matching footwear. Baskets and boxes pose a real solution to a collection of smaller articles and assortments that might otherwise be lost amongst larger products.

The trend of your retail environment will ultimately decide whether a traditional or modern quirky finish and colour fits with your overall stylisation. More conventional woods; cherry, walnut, oak alternatives are prerequisite however granite or silver are popular sleek choices while funky colours in red, blue and yellow are the pick for more youthful brands.

For a quality choice of stylish gondolas available in a myriad of finishes, all at fantastic prices take a look at the new Shopfitting Warehouse (http://www.shopfittingwarehouse.co.uk/) range or give us a call on 01258 859900