The Marketer Quarterly Launches 7th Issue

NEW YORK - Aug. 25, 2015 - PRLog -- The Marketer Quarterly, the leading exclusively-digital C-level quarterly strategy and insights magazine published by The Relevancy Group, today released its seventh installment of the publication featuring The Relevancy Ring Email Agency Buyer’s Guide 2015. The lead story in this issue, features the rise of the email agency and companies that are helping marketers navigate the complexities of email in the era of mobile and big data.

As ESP tools have gotten easier to use and marketers are relying less on their ESPs for guidance, the need for an email strategy has gotten more challenging. From mobile optimization and cross channel integration, marketers are turning to email agencies to help increase their sophistication and maximize results. In this issue of the magazine, we explore the rise of the email agency through an excerpt of The Relevancy Group’s latest report, The Relevancy Ring Email Agency Buyer’s Guide 2015.

The excerpt includes in-depth reviews of the seven leading email agencies based on their services, customer satisfaction and their response to mock proposals for the TRG partner A Chance in the World, a non-profit foundation dedicated to helping young adults aging out of foster care find success.

Additional articles include:
* American Apparel’s digital turnaround
* American Cancer Society’s email relay for life
* Minute Maid’s social campaign targeted at parents
* Chobani’s plan to get Americans to eat more yogurt
* A Day in the Life of HarperCollins’ CMO and
* Tips on email agency secrets

For access to the most recent issue, or to subscribe (for free) to future issues, please visit: http://www.marketerquarterly.com/?SRC=PID006

About The Marketer Quarterly

Written by marketers for marketers in a connected world, The Marketer Quarterly is available online, as well as through apps in iTunes (https://itunes.apple.com/us/app/the-marketer-quarterly/id...), Google Play (https://play.google.com/store/apps/details?id=com.texteri...) and Amazon (http://www.amazon.com/gp/product/B00JQI15DS). Published by leading marketing research and consulting company The Relevancy Group (http://www.therelevancygroup.com), the publication launched in January 2014. Each issue contains editorial feature stories on the work of leading brands, original research from The Relevancy Group and insightful columns from leading industry experts. Past issues have included excerpts from The Relevancy Ring—ESP Buyer’s Guides.

Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. The Relevancy Group’s Consulting leader Chris Marriott contributes a column.

Subscribe to The Marketer Quarterly for free at http://www.marketerquarterly.com/?SRC=PID006