ITSMA Announces Finalists for the 2015 Marketing Excellence Awards

LEXINGTON, Mass. - Sept. 2, 2015 - PRLog -- ITSMA, the leading association for business-to-business (B2B) marketers, today announced the finalists in its 18th annual Marketing Excellence Awards program.

The program honors the marketing programs, campaigns, and new initiatives that have achieved excellence worldwide. The awards put special emphasis on the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact.

“I continue to be blown away by the quality of the submissions that we receive and the results that these marketers are delivering for their companies. The competition for our program is tough, but this year’s finalists really stepped up” said Dave Munn, President and CEO of ITSMA.

The 2015 ITSMA Marketing Excellence Awards categories and finalists are:

Accelerating Growth with Account Based Marketing: Cisco, HCL, HP, KPMG, SAP

Capitalizing on Marketing’s New Tools and Technologies: Avanade, Cisco, Dell, HCL, IBM

Delivering an Omnichannel Customer Experience: Avanade, Avaya, Cisco, HCL, Misys

Driving Business with Thought Leadership: Amdocs, Capgemini, Cisco, Optum, PwC

Enabling Sales and SME Channels for Deeper Customer Engagement: Amdocs, Cisco, HP, SITA, Unisys

Measuring and Communicating Marketing Performance: Avanade, Avaya, CSC

“Our newest category, ‘Delivering an Omnichannel Customer Experience’, had some exceptional submissions. These finalists exhibited how marketing can integrate people, content, online and offline programs, and information channels to create awareness, generate demand, and nurture relationships” said Munn.

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s 22nd Annual Marketing Conference: Marketing Vision, on November 3 at The Charles Hotel in Cambridge, Massachusetts.

Some of the winners will speak at the two-day conference, along with senior marketing executives, authors, and industry thought leaders from Avanade, EMC, IBM, ion interactive, Farland Group, Manasian & Co., SmartCurrent, and senior subject matter experts at ITSMA.

For more information about ITSMA’s 2015 Annual Marketing Conference, visit: http://www.itsma.com/event/annual-marketing-conference-2015/.