Marketing trailblazer, columnist David M. Mastovich launches podcast series

PITTSBURGH - Sept. 15, 2015 - PRLog -- David M. Mastovich’s Light Reading column has informed and entertained readers for more than a decade by using real-life experiences, insight and humor while discussing marketing, messaging, branding and PR strategies.

    Those who appreciate reading Mastovich’s column will enjoy listening to him. Mastovich recently launched his new podcast. He offers Bold Solutions without the distractions and gimmicks many stereotypical marketing wannabes offer in today’s Internet age.

    Mastovich’s podcast may be downloaded for free at the website http://boldsolutions-nobs.com. Listen on iTunes at https://itunes.apple.com/us/podcast/no-b******t-marketing-dave/id1037641447?mt=2

    Mastovich is the founder and president of MASSolutions, an integrated marketing firm based in Pittsburgh and with an office in Johnstown, Pa. During the past decade, the MASSolutions team’s progressive thinking has influenced clients in education, energy, healthcare, finance, retail, manufacturing, construction, nonprofit, and more.

    “Real marketing and transformative messaging should not be something only the big guys can afford,” Mastovich said during a recent podcast. “It should be something every company is able to do. That’s why I started MASSolutions more than a decade ago, and that’s how we still work today.

“I passionately believe marketing is clearly defining your target markets, finding out what they want, developing it and giving it to them when and where they want it, at a price they’re willing to pay. …And, then telling them about it again and again.”

    The Bold Solutions podcast has featured such guests as Mark Marmo, president of Deep Well Services, an oilfield service company based in Pittsburgh; Dr. Lloyd Corder, founder of CorCom, a strategic marketing research firm; Suzanne Meyer of LookC Digital Marketing Solutions; and Dr. Gerald Zahorchak, former Pennsylvania Secretary of Education and retired Superintendent of Greater Johnstown School District.