Women's Beauty Habits Exposed by NEW Stowaway Cosmetics Survey

NEW YORK - Sept. 28, 2015 - PRLog -- As women, we tend to hoard makeup products, discovering half used lipsticks, blush, mascara and more at the bottom of purses, in bathroom cabinets or hidden around the house. Some products dating back years since they’ve last been used! To figure out why we continue to collect unused makeup, Stowaway Cosmetics (http://www.stowawaycosmetics.com/) looked to Poshly, surveying over 4,000 women in the US, to see just how they really use makeup in their daily lives.  And the results were astounding…

More than 80% of women know makeup has expiration dates and have problems with old product, but still don't discard them because they forget, feel guilty about the money they spent on it, or worry they may need it later.  In fact, 89% of women hang onto old makeup "just in case they might need it later" even though 87% of them know that makeup has expiration dates.

For the average consumer between the ages of 25 and 50, 75% don't routinely finish their makeup - and not just before it expires, but at all. Women are knowingly keeping and using expired makeup that could have an adverse effect on their health and well-being.

Less than 1 in 5 toss their mascara in the recommended time frame of 3 months. The most common makeup to stick around too long is eye makeup - even though it expires the fastest and is the worst to use, past its safe expiration date.

The average consumer owns almost 40 makeup products but only uses and carries 5 of them daily. That means the average person owns 8 times more makeup than they use!

Additionally, the supersizing of makeup and its impact on women is an untold consumer issue with concerning implications for our safety and our pocketbooks, but women are in an impossible position. Traditional cosmetics companies aren’t manufacturing sizes that are designed to be finished so it’s no wonder that women don’t ever make it through the products they own.

Taking a closer look at the outcome of the survey, Stowaway is poised to solve this imminent problem plaguing the $60 billion beauty industry, the demand for remarkable products you love to wear in sizes you can carry and actually finish before expiration. Stowaway’s ‘right-sized’ model offers women exactly what they’re looking for – safe, eu-compliant beauty essentials in universally flattering shades, formulated with the best quality ingredients for high-performance wear, like Hyaluronic Acid, Coconut Oil, and Wild Mango Butter.

Stowaway’s direct to consumer business model, prestige formulations and award winning portable packaging combine for a unique cosmetics solution that is half the size and half the price.