radius financial group inc. Rounds Up Multiple Awards at the 2015 Financial Marketing Awards

NORWELL, Mass. - Sept. 29, 2015 - PRLog -- Norwell, MA (September 29, 2015) – radius financial group inc. took home a total of seven awards, including Best in Show and unprecedented gold by an agency or in-house team, at the 2015 Financial Marketing Awards – New England’s Oldest and Most Prestigious Competition for Banks, Credit Unions and Mortgage Companies.

radius financial group won three gold awards including one in the Brand category (which recognizes campaigns that affect consumers’ image of, emotional connection to and message perception of the bank) for its revolutionary Next Generation Independent Mortgage Banker (Nex-Gen IMB) program; a gold in Public Relations (which recognizes initiatives that are geared specifically toward creating a public relations campaign for a brand’s mission, financial education, community involvement or civic engagement) for its involvement in Habitat for Humanity which they branded “High Heels and Hard Hats;” and another gold for Nex-Gen IMB in the Internal Marketing category, recognizing programs or events that impact and motivate bank employees sales and support teams. radius also won a bronze in the Loan category (recognizing campaigns promoting consumer, mortgage, commercial or agricultural loans) for its VA + Welcome Home campaign.

Two Community Champion Awards were also presented to radius financial group including a gold award in Financial Education (again for Nex-Gen IMB) for efforts that have promoted financial literacy and economic education; and a gold award in Economic Development (special community outreach initiatives that focus on bettering economic development in the institution’s footprint) for Habitat for Humanity and its specially created social media hashtag #radiusbuilds. radius also won Best In Show, which goes to the institution with the highest scoring entry of all categories, regardless of asset size.

“We stayed focused to ensure our ongoing marketing efforts revolve around our five key drivers – build brand differentiation; retain & recruit world class talent; create an integrated lending experience; attract and service VIP partners; and our all-encompassing goal to collectively drive brand culture both internally and externally,” said Dustin DeMeritt, Director of Marketing Communications. “It’s an amazing feat for our two-person marketing team to rack up seven awards, including the most gold awards in the history of the FMAs for an agency or in-house team. Our success at the FMAs is a testament to staying true to our overall marketing strategy conceptualized just seven short months ago, and a reflection of the perseverance and dedication that operations, sales and other divisions within the radius family have displayed since sharing our marketing vision with them in March.”

radius financial group representatives in attendance included Sarah Valentini (President), Dustin DeMeritt (Director of Marketing Communications), Lori Routhier (Marketing Assistant), PJ Sowden (Loan Officer) Derek Swanson (Lock Desk Coordinator) and Nora MacKay (Branch Manager).

“Driving radius financial group, inc. to unprecedented levels is not a new concept for Sarah. She is a true CEO (Chief Engagement Officer), and is regularly recognized for her entrepreneurial spirit and personal mantra of “if you’re not engaging, you’re missing opportunities,”” added DeMeritt. “These awards are a reflection of all of us; operations, sales and marketing. It’s our company, our brand and our story. The awards are simply a validation that we are headed in the right direction.”

About radius financial group inc.
radius financial group inc. is a leading, private, full-service mortgage lender in New England, consistently delivering quality financial services to its clients and referral partners since 1999. With a commitment to delivering a measurably better experience to borrowers, radius has been nationally and locally recognized for its continued growth and achievements. Headquartered in Norwell, MA, radius services Massachusetts, New Hampshire, Rhode Island, Maine, Connecticut and Florida, with offices in Mansfield, Marlborough, Orleans, Scituate, Waltham, West Springfield and Bedford, NH. Visit us at www.radiusgrp.com or facebook.com/radiusgrp (http://www.facebook.com/radiusgrp).

About New England Financial Marketing Awards
Promoting financial institutions takes cleverness, savvy and focus. To recognize those accomplishments, Agility Resources Group created the Financial Marketing Awards. Here, marketers of banks and credit unions in Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine and Vermont compete in the region’s most prestigious annual event recognizing creative marketing and branding. As we do each year, we sent all the write-ups and supporting files to judges from the PennJerDel Bank Marketing Association (covering Pennsylvania, New Jersey and Delaware) — insuring that entries are judged by knowledgeable industry experts, but eliminating any local biases. For more information, please visit www.fma-awards.com.