Competitive Analysis for Retail Merchandising

MAKATI CITY, Philippines - Oct. 4, 2015 - PRLog -- Competitive Analysis:

The retail industry in the Philippines and around the world is highly competitive, and the ability to have an edge over your competition in terms of being able to effectively plan, organize and strategize your merchandise distribution, placement, and visibility of your products to maximize customer penetration is crucial.

Through competitive analysis with Business Mapper, you will be able to analyze different brands and products, as well as differentiate how positioning and placement in a retail store affects the sales of these items.

You will be able to see the brand availability of your products, as well as the availability of your competitors’ products for stores across the country. You will also be able to see how they are demographically spaced and clustered.

You can compare customer demographics and sales themes to provide you with the most effective possible decision making data to compare and analyze.

With Business Mapper you will have all the data available to you at the tip of your fingers to find the answers to the following key questions:

-How far from my distribution center are my customers?

-How many accounts are in this barangay?

-Where do I sell the most products and why?

-What is my cost per invoice?

-Should I still service customers where there aren’t many customers?

-Are my trucks routing properly?

-Which areas should I cover on day 1 and day 2?

-Should I do a universe survey first?

-How long do my sales people stay on 1 account?

Note: If this article leads to you making an inquiry to us, please use reference RE: BM-135 when you email us with your inquiry.

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