Mobile Web/App Performance Testing and Monitoring is Focus for November Mobile Monday Detroit

DETROIT - Nov. 1, 2015 - PRLog -- Humans have a short attention span; a decade ago, 6 seconds was the gold standard in application response time, today it’s between 2 – 3 seconds. The increase in expectation leads to consumer dissatisfaction, and ultimately impacts end-user engagement with mobile apps and mobile websites that don't meet the expectation. To help the SE Michigan mobile community get a clearer picture of the importance of mobile app/mobile web performance testing and monitoring, Mobile Monday Detroit is presenting Michigan-based experts in the field at its November 9^th event at the OU Incubator on the campus of Oakland University. The event begins at 6:00 p.m.

Key statistics indicate the importance of this issue to developers, for example:

• 86% of users will delete a slow responding app after using it the first time
• 74% of users will leave a page if it does not load within 5 seconds

Speakers for the evening include:

• Jas Sidhu, Senior Solutions Architect, AppDynamics
• Peter Filias, Web Performance Consultant, Keynote Systems

Our speakers will discuss the challenges of achieving 5-star app ratings and actively engaging app and website end-users, testing, key benchmarks, as well as how to effectively track, measure and analyze the performance of mobile apps and websites.

The event is free to attend but advance reservations via Meetup ARE REQUIRED in order to attend; make your reservation at http://meetup.com/Mobile-Monday-Detroit. Refreshments will be served courtesy of our host, OU Inc. Free parking is available onsite.

Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan (http://gomobilemichigan.org/) (MTAM) and OU Inc (http://wwwp.oakland.edu/ouinc/).

About Mobile Monday Michigan:

Mobile Monday Michigan, a subsidiary of the Mobile Technology Association of Michigan, is a mobile/wireless industry networking and education organization which is a branch of the international Mobile Monday organization. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 3000 members state-wide. Information about Mobile Monday Michigan can be found at http://MobileMondayMichigan.org.

About the Mobile Technology Association of Michigan

Based in Detroit and serving all of Michigan, MTAM is a non-profit trade association for Michigan’s mobile / wireless technologies, the firm’s who provide them, and the firm’s – in all industries – who use them. The organization's mission is to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system and serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; to increase the use of Michigan-based mobile/wireless technology products and services in-state, nationally and globally; to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; and to help the communities we serve via the use of these technologies. Information about MTAM can be found at www.GoMobileMichigan.org.