ActiveConversion Joins the Sales Lead Management Association as a Hi-Visibility Sponsor

BELLINGHAM, Wash. - Nov. 16, 2015 - PRLog -- James Obermayer, CEO of the Sales Lead Management Association, announced that ActiveConversion is now a Hi-Visibility sponsor for the SLMA.   “We are intrigued that ActiveConversion provides a single tool to measure marketing and enhance sales,” he said. “Their sales and marketing platform for industrial companies uses an “intelligence process” to nurture and advance the most likely sales prospects through the sales cycle.  Measurement seems to be their mantra and that fits nicely with the Sales Lead Management Association’s 8,200 members.”

Fred Yee, CEO of ActiveConversion commented: “ActiveConversion is proud to be a sponsor of SLMA, which represents companies that are leaders in sales lead generation and management. ActiveConversion’s leadership in sales and marketing systems for manufacturers, distributors and other industrial sectors fit well with SLMA’s goals.”

About ActiveConversion – Sales Results and Marketing Measurement

ActiveConversion is the leading sales and marketing technology firm in North America for industrial companies.  Since 2004, its team has helped generate revenue through more than 500 successful projects by applying its repeatable sales and marketing system.  This unique system helps companies expand into new markets and mature in existing ones through generation, management and conversion of sales opportunities.

ActiveConversion Platform

The ActiveConversion software, developed in 2007, has become the leader in lead nurturing, demand generation, and lead management software for industrial companies. The ActiveConversion platform ties the entire sales and marketing system into a repeatable and scalable solution, and provides a single tool to help measure marketing and optimize sales.  ActiveConversion’s products and services have been well received by business due to their ease of use, affordability, and sales results.

About the Sales Lead Management Association

The Sales Lead Management Association membership believes that if companies manage sales leads, they will manage sales revenue, sales forecasts and marketing budgets.  The SLMA has 8,659 worldwide members, and its website includes 300-plus articles from 60 industry authors.  Activities throughout the year include an active ‘opinionated’ blog, recognition for the ‘20 Women to Watch in Sales Lead Management,’ and the SLMALive Radio Channel produces and offers eleven marketing and sales shows for at-work listeners with 259,000 listeners.   Lead generation sponsorship programs are available.  For more information about SLMA call (360) 933-1259.