NEW - Why use a Pay Per Click Agency?

Nov. 20, 2015 - PRLog -- Unless you have a strong background in Pay Per Click, and have the time to manage campaigns on a daily basis, it’s probably not sensible to do it yourself. Don’t be the boss that tries to do everything; it never ends well.

Your first credible option is to have the campaigns managed in-house. Hire a Pay Per Click specialist with a track record. This means an Adwords Certified Partner with Pay Per Click agency and in-house experience. Not someone who tried to flog eBooks on Adwords ten years ago. Also, don’t automatically think your current Marketing staff know what they’re doing, or will ‘pick it up’. It takes years to master Pay Per Click Management, and you don’t want your staff making mistakes on your dime. However, with the right person, in-house management might be right for you.

Your second option is to use a Pay Per Click agency. Having your campaigns managed by people who spend their working lives researching keywords, optimising bids and testing ads has obvious benefits. They’re immersed in the world of Pay Per Click, and considering it changes so often, they’re a valuable resource for your business.

Depending on the size of your account, Pay Per Click agencies also tend to assign a team of people to it. Two hands are better than one, and having people there to bounce around ideas with is healthy for your campaigns.

Furthermore, Pay Per Click agencies are a breeding ground for knowledge. They often run internal workshops, with senior specialists teaching the latest strategies to team members; exactly the kind of environment you want your Pay Per Click manager to operate in.

Lastly, Pay Per Click agencies usually have good relationships with Google. The more you, the client spends, the more Google makes so they’re obviously keen to help agencies develop. The benefit to you though is having access to the latest product betas, insight into your industry and a dedicated point of contact.

Ultimately though, the decision needs to suit your management style and business. If you prefer to keep a close eye on things, getting the right person in-house is probably the way to go. However, if you’re willing to put your trust in a professional Pay Per Click agency, the potential for greater performance clear.

We're a Pay Per Click London based agency. Please feel free to contact us if you want to discuss your Pay Per Click requirements.