Brand Leader Model CSR Report by Seventy Agency

STOCKHOLM - Nov. 23, 2015 - PRLog -- Seventy Agency released the third edition of its Brand Leader Model report series. The focus is on how to use CSR to strengthen brand positioning. The report reveals insights about changing consumer mindsets and provides inspirational best-practice examples of innovative, credible CSR initiatives.

During Christmas, the season of goodwill, brands are busier than usual with philanthropic activities to show their charitable personalities. But the notion of doing good consistently - rather than just seasonally - as an effective differentiation strategy to address shifting consumer preferences toward socially responsible brands, is increasingly taking hold. So how can you approach CSR and integrate it into your brand strategy in a way that truly makes a difference?

• The report explains how to activate your brand positioning through the Brand Leader Model, a strategic tool conceptualised by Seventy Agency.
• It zooms in on leading brands, which have achieved their goal, by taking a step away from the traditional CSR perspective of compliance and philanthropic "make up", towards a new model of co-creating value for both their business and society.
• By viewing CSR from this new and creative lens, coupled with a holistic approach, businesses can become more relevant for their consumers by strengthening their brand while continuing to expand their business offerings.

Moa Correia, Manager, who co-authored this report, commented:
"Leaders of tomorrow will build CSR into the core of their business and ensure that the way it is executed strengthens their overall positioning. Seventy Agency's proprietary Brand Leader Model helps you navigate the complex landscape of brand building to develop CSR strategies with real impact."

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Access the free Brand Leader Model CSR Report here:
http://www.seventyagency.com/the-brand-leader-model/

Moa is available for further comment and can be contacted on +46 (0) 700 06 27 38 or via e-mail at moa.correia@seventyagency.com

About Seventy Agency
With offices in Stockholm, Shanghai and Copenhagen, we're a branding agency that works in the intersection of brand and business development, with the starting point that strategy and creativity need each other to be truly disruptive.

We help companies anticipate the future, find opportunities, redefine their markets and establish brands that drive their businesses. Our solutions are based on concrete analysis by combining hard facts, creativity and reasoning to make strategies both innovative and effective.

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