New Cooperation Agreement to promote Halal tourism globally

MADRID - Nov. 30, 2015 - PRLog -- The agreement between Innova Tax Free Group and Halal Institute marks the beginning of an alliance in several spheres of action to promote Halal tourism globally.

The leading independent tax-free operator in Europe, Innova Tax Free Group, has reached a collaboration agreement with Halal Institute, the main certifying organization in Spain, to promote Halal tourism through an on-line site Halal International Tourism (HIT). HIT was created with the following objects:  becoming the platform of reference for Halal tourism both in and outside Spain, provide Spanish tour operators the needed tools and knowledge to take advantage of the business opportunities offered by Halal tourism, and develop marketing and commercial activities to promote of Halal tourism in and out of Spain.

The fast growth of the Halal tourism industry (8.5% yearly), and the increasing significance of urban and shopping tourism, has been the genesis of this partnership. Predictions indicate that by 2020 spending associated to Halal tourism will reach 233.000 million USD and will represent more than 13% of the world´s total consume in tourism.

The view is especially interesting in Spain, the first country in which this initiative will be implemented, because it has all the necessary ingredients to position itself as one of the main Halal-friendly tourism destinations in the world: Andalusian cultural heritage, excellent tourism infrastructures, a rich and varied gastronomy, an outstanding climate, etc.

For more info visit http://www.innovataxfree.com/index.php/en/