LabX Media Group acquires event management company Biotech Connect Inc

MIDLAND, Ontario - Nov. 30, 2015 - PRLog -- LabX Media Group is proud to announce the addition of BTC to our portfolio.  BTC’s mission is to connect scientific researchers and life science vendors by bringing them together at live on-campus events, where research scientists can meet with vendors to learn about the latest developments in laboratory products and equipment.

BTC will complement LMG’s existing media products by providing closer relationships between LMG’s audience members and the laboratory product companies that serve them.  Guillaume Goyette and Saad Addou launched BTC in 2014. Over the past year, BTC managed over 90 shows and plans to produce close to 150 events in 2016.

Co-founder and chief marketing officer Guillaume Goyette holds a PhD in cellular biology from the Université de Montréal.  Specializing in immunology and proteomics, Dr. Goyette started his career with a post-doctoral/scientific advisor position in the private sector at a company specializing in the generation of custom antibodies.  As CMO of BTC, Dr. Goyette oversees the development of communications and marketing materials (advertising, product launching and promotion, SEO, website, social media platforms, etc.) that support the strategic marketing objectives of the company.

Mr. Saad Addou is a fully bilingual, results-oriented operations executive.  Mr. Addou has a Master of Biotechnology from McGill University in Montreal, Canada, and his Bachelor of Science in Biochemistry from Temple University in Philadelphia, US.  In addition to being responsible for proactively planning, promoting and managing all aspects of BTC events, Mr. Addou oversees all facets of sales and business development and event logistics, customer service and on-site coordination while ensuring the best turnout at each event.

“It is very exciting to be working with the high energy and experience of Saad and Guillaume,” said Bob Kafato, president of LMG. “Our acquisition of BTC complements our overall offerings so we can now provide multiple media platforms to the research marketplace. This investment represents an important strategic opportunity to connect attendees of BTC events with the audience of The Scientist, Lab Manager and LabX.com, and LMG will be able to help BTC achieve higher attendee numbers and attract more vendors.”

“From our perspective,” said Dr. Goyette, “there is a natural fit between the activities of BTC and the strategic positioning of LMG as a media company for the laboratory professional. Our capability and know-how in the event organization sector will greatly synergize with the cross-platform publishing expertise of LMG.”  According to Mr. Addou, “joining LMG will definitely help us establish a strong foothold in Canada and the US and, at the same time, will enable our customers to benefit from a more diversified portfolio of products and services. We are excited to be part of LMG and eager to contribute to its advancement and that of the life science industry.”