Why Your Book Platform Needs To Be Persona-Driven

RENO, Nev. - Dec. 15, 2015 - PRLog -- On Beneath the Cover today: There are many different types of book fans. Discover what it means for your potential sales if your platform is optimised with their types in mind. Learn the secrets of Persona-driven marketing and your sales success will be as prolific as your writing success!

How?

Promote A Book has identified five different types of personalities. Each of these types looks for, and responds to, different cues and methods. By analysing your potential market, you will better understand which of these categories your potential customers fall into. Then, by optimising your platform’s experience for these types, you can more easily convert visits into sales. It’s all so simple when you think of it that way, isn’t it?

This blog by Michael Drew appears on Beneath the Cover, where you'll find surprising, provocative and essential insights into publishing, writing and communications every day of the week.

Beneath the Cover helps you get the tools, to write, publish and promote your work. It's the creation of Michael R. Drew and his remarkable team of top journalists, editors and marketers. Michael Drew helps writers create books–and build bestsellers. He has an untouchable track record: 80 out of 80 books he's worked on have become bestsellers.

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