PhotonPlay Announces the Launch of Next Generation VMS for Dynamic Traffic Management on US Roads

NEW YORK, N.J. - Dec. 30, 2015 - PRLog -- PhotonPlay announced the launch of next generation VMS variable message sign systems purpose developed for dynamic management of US traffic conditions. Speaking on the occasion, a representative of the company said, “There has been a tremendous increase in the number of vehicles on US roads in the cities as well as on highways. The possibilities of traffic jams and accidents increase exponentially. Currently, the older methods of static signs are ineffective. PhotonPlay has come up with world class, customized variable message systems developed specifically after a deep study of US  road conditions, traffic patterns and driver behaviors. These next generation ITS backed digital signage systems signal in a new era of dynamic traffic management in US. We expect authorities will adapt our VMS LED screens on a wide scale throughout US to help ease traffic conditions, inform motorists and to regulate traffic, making it safe for drivers and for pedestrians alike.”

US, he said, is a vast country with variegated topography ranging from narrow winding roads up in the mountains to multi-lane expressways in the plains with a high volume of traffic. Each calls for a different approach to dynamic traffic management now made simpler and easier with Photonplay’s range of VMS signages. Photonplay offers a range of standard fixed VMS LED screens with ITS control systems in the background as well as portable variable message sign units that can be deployed for temporary use. While these digital signage systems are perfect for displaying a variety of messages and gathering data, it is the radar based vms sign boards that are expected to play a big role in getting motorists to stay within prescribed speed limits in each zone. Like the VMS displays, these radar units can be fixed or portable.

On being asked about applications and end users he clarified that the VMS LED screens will find large scale deployment on city roads as well as on highways. Specific applications include portable displays to signal traffic jams ahead, a landslide, diversion, turning or any other message to inform and warn motorists. On multilane highways the digital LED screens would display messages about changing lanes apart from fulfilling other programmable functions. Private users would also benefit by the use of these VMS sign for speed.  Educational campuses, residential zones, industrial compounds, parking zones, dockyards and similar areas would see a more ordered and speed controlled traffic once these systems are in place.

Photonplay, he said, is based in US and has customized the variable message sign displays for US conditions. Further, the company offers full backup and support in the form of installation and training as well as maintenance, making it more preferable in comparison to foreign suppliers.  “We aim to transform the US traffic scene in the coming year, making it more disciplined and orderly.”