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Follow on Google News | EBazar.Ninja Offers Some Creativity in the Way the E-Business is Done!Among the many start-ups that are swarming their way to the Indian markets and leaving no stone unturned to grab investor's attentions, there is another start-up which has taken a different route altogether.
By: EBazar.Ninja When asked about their business model, the answer is " It's simple. For customers- offer a wide range of products at competitive prices alongwith best customer support and post-sales services. For sellers, get as many as you can as every market is entitled have perfect competition. Rest, the invisible hand will take care". On carefully scrutinizing if their walking their talk, then their actions do seem in conformity with their claims. About tapping on the investors, the co-founding team feels that they need to do some more home-work to tap them and serve a fool-proof business model on their platter which needs only expansion, if anything. The company started with the essential products and has been expanding at a laudable pace- basking in a variety of categories and also a diverse range of products in each category. It is also strategically tying up with its sellers. When asked about how they are managing so many different things at the same time given they are a team of 20 members and are self-funded, they answer with a smile, " It's all about management. We have made a team for each segment and have provided a separate work-space for each team with its department head sitting alongwith them for supervision as well as creative discussions" EBazar.Ninja has made a commendable progress in terms of its national rankings on Alexa, an online and widely recognized ranking portal owned by Amazon. Over a period of mere 30 days, the company witnessed a commendable jump of 8000 ranks from 25000 to 17000. Not only this, it is registering 10000 daily customer clicks on average. They are warehousing some of their products and not completely operating on the market place models. For cost minimization, they have ventured into tie-ups with multiple logistics partners. As mentioned, the e-commerce kid is tying up with local sellers as well as sellers selling branded products. For instance, they are selling watches from the premium collection of "Guess" and are also home to the local sellers of gadgets (only those with warranty). When asked the logic behind this move, answer was, "Sometimes brands do not offer the luxury of creativity which is also valued by a lot of customers." EBazar.Ninja's men's wear is diverse- something that is generally not the case with other collections who are quite unfair to them. This e-business portal is offering a wide and diverse collection ranging from sunglasses to shorts, wallets to shoes, watches to shirts and much more. The designs have been selected keeping in the urban mindset of the generation, in mind. Same is true for women as well as kids. Other than apparels and dressing, this young e-commerce website also offers a wide range for home décor and kitchen appliances, electronic gadgets and accessories. Ofcourse, this is not the end. Of the many questions asked, one was about what the future holds for e-commerce. Ankit Jain, CEO, EBazar.Ninja answered, " Indian market is a potential resource for e-commerce. With the rapid pace of globalization, urbanization and technology advancement, the World is indeed becoming a global village. It is becoming only a common practice to buy things online. Having said that, going by the facts, the picture is promising- the user base of Internet is only expanding in India and may are still out of its reach. Keeping this in mind, e-commerce has a lot to offer in terms of best prices, saved time and comfort. This virtual business model is in tandem with the contemporary mind-set of the Indian society- be quick but best!" The co-founders, before venturing into e-commerce have been into the digital world for over a decade. They are thorough with the technical know-how and therefore it will be definitely worth the time to listen to their business model and future plans. The co-founders are the alumni of Oxford University and IIPM and have been associated with organisations like Apple, Google, JustDial and much more. Because of the experiences co-founding team ,the primary processes have been designed in-house. Visit their website from here - http://www.ebazar.ninja & We wish them Good Luck! End
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