The World’s First Air-free Feeding System Now Available For Retail Purchase Nationwide

Feb. 1, 2016 - PRLog -- BARE® Air-free baby bottle works like a syringe with an “Air-plug®”, airtight piston that automatically moves when baby feeds, delivering air-free milk/formula and effectively preventing air ingestion, which is what causes gas, fuss and colic. Bare is now available for purchase nationwide in selected Babies “R” Us stores.

“After several years of hard work, we are pleased to bring this new air-free feeding system to the market to make moms' lives easier,” said Priska Diaz, mom-inventor, founder and CEO of Bittylab. “By observing my own breasts and nipples while breastfeeding, I realized that delivering air-free milk to the baby was crucial in order to avoid gas and colic. A mother’s nipple extends up to three times inside the baby’s mouth while feeding; therefore, BARE’s breastfeeding line features the Perfe-latch® nipple, designed to continue the same deep/wide latch while extending inside the baby’s mouth. This allows breastfeeding, working moms to return to work and continue the breastfeeding relationship. Bittylab also offers BARE Air-free with the new Easy-latch® nipple for bottle-fed babies. What parents will find is that baby becomes less fussy and is relieved from colic or gas.”

The innovative design includes a self-adjusting Air-plug® (a watertight & airtight seal) that allows the air to expel out of the bottle before feeding, like a syringe. Once baby begins to feed, the Air-plug moves inside the bottle automatically, keeping the contents without air. This way, the milk chamber is always air-free. BARE works with suction, independent of gravity, allowing baby to feed in a natural upright position, which is recommended by pediatricians to prevent ear infections, painful gas, acid reflux symptoms and over-eating. It also promotes self-feeding and an easier transition to cups. BARE is made of FDA approved, BPA-free, durable, safe materials, and is user friendly and dishwasher safe.

“In an independent trial of 200 babies, we found that babies with diagnosed acid reflux and GERDS showed up to 95 percent of symptoms improved after feeding with BARE for a couple of days. Some babies were even taken off the GERDS medication prescribed by their doctors,” says Diaz.

The Perfe-latch® nipple is specially designed to support and promote breastfeeding. The short tip motivates baby to create a deep/wide latch onto the areola part of the nipple. Once a seal is established and baby initiates suction, the short nipple extends inside the baby’s mouth, just like mom's. Perfe-latch features Flow-Control technology that includes different size orifices on its tip to dispense different flow rates controlled by the baby’s sucking strength. With weaker suction (i.e., a newborn), only one of the orifices dispenses. With stronger suction (i.e., a 10-month-old baby or a very hungry newborn), all the orifices dispense at the same time. The baby’s suction patterns vary not only with age, but even within the same day; a hungry baby creates stronger suction than one that has just fed. Similarly, BARE doesn’t dispense when there’s no suction, to prevent overfeeding.

In the same trial mentioned above, we found that babies who were never able to breastfeed (due to numerous issues such as mom’s low milk supply, poor latching, nipple confusion, etc.) learned to latch on the breast after using BARE with Perfe-latch nipples and were able to reinstate breastfeeding even after three to four months.

Bittylab did a proof-of-concept/market test in late 2013 and sold out of its entire inventory of 10 thousand bottles in only a few months via online sales. In late 2015, Bittylab improved the technology by designing a silicone Air-plug and extending its line from two products to ten. Bittylab now offers two complete lines of Air-free baby bottles: BARE with Perfe-latch nipple for breastfed babies in purple packaging and Bare with Easy-latch nipple for bottle-fed babies in green packaging. The nation-wide launch in end caps with a massive display featuring lenticular motion graphics will help the company reach its goal of over 1 million in 2016. For more information, please visit, www.bittylab.com.