Aster MIMS Unveils India’s First Interactive Surgery Guide

CALICUT, India - Feb. 12, 2016 - PRLog -- Kozhikode, February 10, 2016: Aster MIMS today unveiled ‘Aster MIMS Surgery Guide’, a first-of-its-kind guide to provide patients with information pertaining to surgical procedures. The guide would cover more than 150 minor and major surgeries, and would be available as an app, on the website and other offline medium. The occasion was also used to launch the ‘Some Scars Are Worth It’ initiative, a public awareness campaign to make surgical procedures accessible and acceptable.

The ‘Aster MIMS Surgery Guide’ would be available in Malayalam and English, and wouldoffer a wide range of information including definition, procedure, risk involved, method,pre-surgery care and post-surgery care for all the listed procedures. The app would be available on iOS as well as Android platforms and would offer an inbuilt facility for patients to consult doctors and even make direct calls to the hospital in cases of emergency.

The ‘Aster MIMS Surgery Guide’ website would carry a comprehensive set of patient-centric FAQs to address common questions and it would also have a facility for them to consult experts from various fields of medicine. The website and the app are designed to offer accurate and customisable content depending on the patients’ requirements and would also carry news and happenings from the world of medicine to keep everyone abreast of the latest developments in the field.

‘Some Scars Are Worth It’ is a public awareness campaign against the ignorance and myths surrounding surgical procedures and to raise awareness about the role surgeries play in reducing the global burden of disease. The campaign is designed to address surgery-related issues through reliable medical information in a simplified language and through patient testimonies that common people can identify with. The key focus area of this initiative is ‘Donate Organs, Save Lives’, ‘Patient Stories’ and ‘Aster MIMS Surgery Guide’.

Speaking at the occasion, Mr U Basheer, Executive Director said, “Aster MIMS is one of the few paperless healthcare service providers in Kerala. We have now taken on the mission to simplify surgical procedures to the end user. This new app is easy to use and designed in a patient centric manner, thus addressing the growing need for immediate access to health care information. A smart phone is all it takes.

”Dr Rahul Menon, CEO Aster-MIMS added, “When Prime Minister Narendra Modi announced the ‘Digital India’ initiative, one of the key areas of focus was electronic delivery of services including healthcare. We believe that the ‘Aster MIMS Surgery Guide’ is a step closer in making Digital India a reality and in democratising healthcare through knowledge sharing and information. While the ‘Some Scars Are Worth It’ will help break the myths surrounding surgeries, we hope the people find this guide useful and that it will eventually benefit a large audience, irrespective of geographical and language barriers.

”Prof. Dr Karthikeya Varma, Chief of Medical Services, Aster Group said, “Often times, we come across patients who have hospital anxiety and fear of surgery. In medical parlance, it is termed as Nosocomephobia and tomophobia. We hope that with this app, those people will be able to conquer their fears through a better and in-depth understanding of procedures. The app details pre and post-op care, and also explains how or what is to happen, thus educating both the patient and their family.”

The app can now be downloaded at: www.astermimssurgeryguide.com

About Aster Malabar Institute of Medical Sciences Ltd (MIMS)

Aster Malabar Institute of Medical Sciences Ltd (MIMS) is a pioneer institute in the state of Kerala  renowned for its excellent medical expertise, nursing care and quality of diagnostic services.  The 600-bed multi-specialty hospital located in the heart of Kozhikode city is at the forefront of medical technology and backed by internationally trained and highly qualified medical professionals, who administer the best available medical services across all major disciplines of medicine and surgery.MIMS is committed to the achievement and maintenance of excellence in healthcare for the benefit of the humanity. MIMS is the first multi-specialty hospital accredited by National Accreditation Board for Hospitals and Health Care Providers (NABH).

For Further details contact:

Soumya Balakrishnan – 9995057048 – soumya@wordlabasia.com

Jeevan Chandy – 9447302033 – jeevan@wordlabasia.com