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Follow on Google News | Atlanta Marketing Communications Firm Specializing in Small Business and Real Estate Has Record YearTop Cat Creative Services, a metro Atlanta-based marketing communications and public relations firm, had a record year in 2015. It was the first time in its 17-year history that it helped business and residential real estate clients in 11 states.
McClenning credits approximately 75 percent of her new clients in 2015 came by referral from satisfied existing clients. Most of the other new clients were a result of social media marketing efforts. Several have even left raving fan reviews on her LinkedIn page. Assisting businesses, nonprofits and real estate professionals since 1998, Top Cat Creative Services has been responsible for thousands of news releases, blogs and company newsletter articles in that time. The firm also handles social media, email campaigns, collateral materials, web copy, company profiles and ghost-writing articles for busy executives. “Just about anything involving the written word for your business.” TC McClenning noted that part of her job is educating agents and small businesses on what public relations is exactly, why they need it and how it can benefit them in the long. “With so many media outlets online, media coverage today adds credibility, expertise, SEO search returns and an additional way to communicate with potential customers.” Once called a “secret weapon” by one PR client, Top Cat Creative Services’ most senior client has been relying on TC McClenning for PR and marketing communications projects for nearly 15 years. She explains that, in the last week alone, she has already talked to potential clients in two additional states beyond the 11 assisted in 2015. She says it reminds her of a quote about publicity by Gini Dietrich, “Knowing when you’re ready to hire a PR firm is the first step in your success.” TC McClenning sums up, “Public relations and social media are two of the most cost-effective forms of marketing you can do and are great equalizers for how small or new businesses can compete with larger, more established companies. It’s all part of content marketing that needs to be a part of every business marketing plan.” In addition to updates provided on her LinkedIn profile and a newly added company Facebook Page (http://www.facebook.com/ To learn more about how publicity can better position your business in the marketplace, contact Top Cat Creative Services (http://www.topcatcreative.com) at 404-819-0643 or e-mail tc@topcatcreative.com. End
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