Kexxel Group: New marketing perspectives with Lon Safko in his Innovative Marketing Masterclass @ KL

March 7, 2016 - PRLog -- The author of the bestselling “The Social Media Bible”, Lon Safko is making his way to Kuala Lumpur this coming 18^th and 19^th May to facilitate the Innovative Marketing Masterclass.

Participants of this Masterclass will be exposed to the concept of Fusion Marketing which combines traditional marketing, digital marketing and social media marketing into one tool. Moreover, Lon Safko will personally assist the participants to assess and take their own tools, campaigns, objectives and strategies into the practice of fusion marketing.

Lon is an excellent author who has wrote nine innovative books in regards to marketing. His bestselling book “The Social Media Bible” is transforming businesses strategists to be more social-media friendly in order to take advantage of this new media. Lon is also a professional blogger for FastCompany, an ambassador for SCORE and one of the member of the USA Today CEO Advisory Board.

For further info, please refer to the link below:
[Event’s Brochure] (http://kexxel.com/images/eventlist/brochures/mkt16_kl_eve...)

By the end of this course, you will able to:

·         Understand all of the available tools and knowing which ones to use the most effectively

· Understand terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”

· Use QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate

· Explore in-game advertising, virtual worlds, and video marketing

· Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool

· Understand Fusion Marketing as new concept of “Interconnecting” that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”

· Look at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensions using Fusion Marketing

Who should attend:

· Marketing Professionals

· Marketing Consultants

· Business Owners

· Social Media Specialists

· SEO Specialists

· Sales Professionals

For more information, kindly go to our website at www.kexxel.com

Kindly acknowledge that there is a special 3+1 package available for this course! If a company decides to register three delegates, they will be entitled to register a fourth delegate for FREE! We highly encourage you to take advantage of this special offer for your own benefit as an investment to your company.

If you have more than 16 delegates and would be keen to conduct an In House Training in your own company for this topic or any other topic of interest for that matter, just give us a buzz or forward your enquires to iht@kexxel.com and we will definitely strive to present the best for you! Book now and save up to 50% on the whole cost of the event!

Contact:
Eliza Yeo
Project Manager International Events
Kexxel Group
T: +603 2282 1688
Fax: +603 2283 5088
E: eliza.yeo@kexxel.com