Luster Products to unveil Shea Butter & Coconut Oil products at Dallas Pink Palooza

DALLAS - March 8, 2016 - PRLog -- (CHICAGO)—Luster Products Inc. has folks talking about the launch of their newly formulated Pink® Shea Butter Coconut Oil line of products. The highly recognized, African American owned hair care brand is taking their show on the road with their first "Pink Palooza" event of 2016 on March 14 at the Brickhouse Lounge in suburban Dallas. There guests will be able to celebrate the launch of their highly anticipated new hair care line which also includes, natural oils and refreshed packaging of their traditional Pink ® products. The tagline for the new product line is, "everyone is getting Loud about Luster's Pink ®".

The"Pink Palooza" is a fabulous, festive “Pink” ® gathering where Luster’s Artistic Director Kevin Pendleton and his team of “Pinkologists (stylists) take the lead in educating guests on the new products, providing individualized ‘prescriptions’ on the appropriate use of the products by hair type, demonstrating the latest hair appliances and even styling guests’ hair using trendy pink extensions.

“We are extremely excited by the launch of these new products and the versatility they provide users, no matter if they have natural or chemically treated styles, said Tracey Bell, Luster’s director of marketing. Luster's Pink ® is the product you’ve always known but with new, natural ingredients it is appealing to our ingredient conscious consumer and we are extremely proud of that.  We want our consumer to think pink again.”

The Pink themed event will feature pink refreshments and interactive games to educate and create excitement for the New Pink® Shea Butter and Cocnut Oil products! Dallas is the first stop for Luster’s series of national "Pink Palooza" events. Pink Palooza kicked off with an event at the company’s Chicago headquarters in February for employees.  There will be another event in Chicago this October in honor of Breast Cancer Awareness Month. Luster’s Pink® products are currently available at beauty supply stores nationally and will shortly be launched in retail outlets nationally and internationally.

Luster’s Pink® Shea Butter Coconut Oil and Pink® Natural Oils are targeted to today’s health and ingredient conscious consumer wearing natural and chemically treated styles. The Pink® Shea Butter Coconut Oil line includes sought after products that cleanse, condition, style and maintain today’s looks with the powerful combination of Shea Butter to moisturize and Coconut Oil to strengthen hair, condition the scalp and promote hair growth.

The new Pink® Shea Butter Coconut Oil line includes sulfate-free Shea Butter Coconut Oil Shampoo, Shea Butter Coconut Oil Conditioner, Shea Butter Coconut Oil Hot Oil Treatment, Shea Butter Coconut Oil Edge Smoother Gel and Shea Butter Coconut Oil Silkening Sheen Spray.  These products contribute to healthy hair by preventing dry scalp, hair breakage and split ends, thereby keeping hair soft, silky and manageable.

Additionally,Lusters Pink Natural Oils have been formulated in Jojoba & Grapeseed, Apricot, Tea Tree and Castor oils and are suitable for cocktailing.  These products, for both hair and skin, are produced with rich, natural oils that nourish, moisturize, sooth and protect.  The oils will begin shipping at this month and will provide consumers one stop shopping for all their hair and beauty needs.

Follow the conversation about Pink® using #LustersNewPink

About Luster Products

Luster® Products, Inc. is the leading African-American owned manufacturer of premium personal care products servicing people worldwide. Luster^® Products, Inc. include the Pink^® & Smooth Touch^® brand, products for women; SCurl^®, products for men; PCJ® Pretty-n-Silky & Smooth Roots^™ children products; YOU^®, unisex products, YOU^® Be Natural^™ for natural hair and Designer Touch, products for stylists.  For more information about Luster Products, visit www.lusterproducts.com. Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company’s products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.