The Rainbow Fish Costume Character to Appear at 2016 White House Easter Egg Roll

MAHWAH, N.J. - March 10, 2016 - PRLog -- Rainbow Fish Costume Character to Appear at White House Easter Egg Roll


         Over 30 Million Copies in the Series Have Been Sold Worldwide

    RJM Licensing, Inc., agent for NorthSouth

Books, the publisher of The Rainbow Fish book

series is pleased to announce that The Rainbow

Fish costume character has been chosen to

appear at the White House 2016  Easter Egg

Roll. This will be the first year that The Rainbow

Fish costume character will appear at the Egg Roll

to the delight of tens of thousands of fans.

    The last Easter Egg Roll of the Obama Administration will be held on

Monday March 28th, 2016.  Thirty five thousand lucky guests from across the

nation will gather on the South Lawn of the White House for games,

storytelling, entertainment and egg rolling.  An exciting new activity has been

added to this year's event: the White House Fun Run. The official theme this

year is “Let’s Celebrate!” and will commemorate all of the past Obama

Administration Easter Egg Roll events.

    Rob Mejia, President of RJM Licensing, Inc. said, “When I signed on to rep

The Rainbow Fish I knew The White House Easter Egg Roll would be a great

venue for a costume character appearance.  So NorthSouth had the costume

created and we are so excited that this will be its first appearance.”

    To date, The Rainbow Fish book series which was originally published in 1992

has sold over 30 million copies with an upcoming 25^th anniversary in 2017.  The

Rainbow Fish series, which is ideal for licensed product for the infant to age 7

demographic, was the first book to use holographic foil which makes Rainbow

Fish shimmer and mirrors his movement.  Equally important to the stories are

Rainbow Fish’s friends such as The Little Blue Fish, The Wise Octopus, and the

Big Blue Whale which are featured along with gentle, timeless messages about

sharing, friendship, accepting other, and facing one’s fears.  To celebrate the

25^th anniversary, a new Rainbow Fish book will be published, a costume

character is visiting many venues and several promotions will be announced.

    Additional categories available for licensing include: bedding/room décor,

and stationery and gift items.  Distribution for this program is mid-tier and up

and we are taking a deliberate, long-term approach to re-launching this

beloved children’s book property.  Proposals for representation in territories

outside of the US and Canada are also being entertained.

NorthSouth Books is the Manhattan-based arm of Swiss publisher, NordSud

Verlag.  North South publishes beautiful picture books from the best international

authors and illustrators.  Their books are distributed by Ingram Publisher

Services, and can be found everywhere that books are sold.

    RJM Licensing, Inc. is a full service licensing agency specializing in the

representation of books, brands, and artists.  Their properties include Daisy

Rock Girl Guitars, Where’s the Meerkat?, amazing baby, USA Curling, The

Peterson Field Guides, Tegrin Dandruff Shampoo, Sunsilk Shampoo, Aspergum,

Country Diary, Ivory Cats and more.

    For more information about The Rainbow Fish book series, please contact:

Rob Mejia, 84 Oweno Road, Mahwah, New Jersey 07430.  Telephone: (201)

828-9050, Fax: (201) 828-9110.  Email: RJMLicensing@gmail.com, Website:

www.RJMLicensing.com.