Honda Earns "Best Value Brand" Award from Kelley Blue BookIn the annual Brand Image Awards, Kelley Blue Book granted their "Best Value Brand" award to Honda.
While Honda is no stranger to the Best Value Brand award, the current lineup must have a whole room devoted to their trophies, due in no small part to the brand-new 2016 Honda Civic Sedan, which took home the Kelley Blue Book Best Buy Award for the small car class - as well as the Best Overall Buy, representing the best value in the current auto market. KBB.com's Jack R. Nerad explained what's made Honda so successful in their value awards, saying, "Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year." Figuring out which automaker is the Best Value Brand requires looking at the values of all of their current lineups, and that's done through the Kelley Blue Book Strategic Insights Brand Watch study (previously called the Market Intelligence Brand Watch). This study looks at more than 12,000 different opinions about new vehicles to gauge what new car buyers think of brand familiarity and loyalty. The Civic wasn't the only vehicle to earn special recognition from KBB.com during the latest string of awards, either. The 2016 CR-V, Odyssey, and Pilot all earned Best Buy Awards for their class, further cementing Honda's place as the Best Value Brand. Readers looking to learn more about the 2016 Honda lineup or to take a test drive of a brand-new Honda can visit a Mid-Michigan Honda Dealer. They have many locations throughout Michigan, making it easy for area drivers to find cars that deliver on dependability and value without needing to go too far. Photos: https://www.prlog.org/ https://www.prlog.org/ https://www.prlog.org/ End
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