Digital Marketing Agency Helps New Businesses Break into Hong Kong Market

SHEUNG WAN, Hong Kong - April 26, 2016 - PRLog -- Hong Kong is quickly becoming a hotbed for innovators and entrepreneurs looking to inspire markets with new ideas. However, high real estate and operating costs have forced marketing managers to tighten budgets and look for more creative ways to capture audiences.

Enter Digital Business Lab, a digital marketing agency founded in 2013, that provides digital marketing solutions for both Western and Chinese markets in Hong Kong. Their tailor-made, cost effective solutions incorporate a mix of social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, that aims to develop lead generation and grow businesses.

Although they have had experience with clients from a host of industries, including entertainment, food and beverage, retail, luxury, cosmetics, and more, most recently, they have been working with new, rising entrepreneurs. One of which is private flash fashion sale event organizer, OnTheList. To help spread the word and build awareness about this new and exciting event, Digital Business Lab successfully delivered a robust social media strategy on Facebook, bringing OnTheList's target audience offline to online and online to offline, which helped drive traffic to store and increase sales. Their in-house content production team creates fresh and relevant bilingual content (Cantonese and English), including copywriting, photography, and video, to inspire audiences and generate viral impact. DBL also used data analytics to make informed decisions and actions to increase engagement.

The agency also integrates influencer marketing in their social media campaigns to further build a strong and engaged community. For OnTheList, DBL established win/win partnerships with fashion influencers, brand ambassadors, and key opinion leaders on Facebook and Instagram to cost effectively reach organic audiences that were genuinely interested in their message and brand.

Passion and curiosity has helped Digital Business Lab stay relevant, current, and innovative, to ensure their deliverables are always of high quality. They are driven by basic principles; remaining proactive and agile, adjusting their actions and strategies in real time, and their humility and respect guides them to constantly challenge themselves to improve and refine methodologies and services.

Their services also include customer relationship management integration with social media. Utilizing the latest social media apps, including Facebook and WeChat Apps, DBL effectively synchronizes social media with CRM. This can help generate leads and collect data about potential and existing customers.

Another key service is O2O marketing to boost social media campaigns. DBL collaborates with innovative technology engineers and developers, which enables them to capitalize on the newest trends to bring new customers offline to online. DBL can also provide consultation and training for businesses to undergo digital transformation and implement digital marketing systems, such as store digitalization, SEO, CRM, and traffic management.

Although Digital Business Lab specializes in social media campaigns and influencer marketing, they work with a host of digital experts to guarantee they are providing the very best that digital marketing has to offer. This ensures that businesses - old and new - can be prepared for the digital age.

http://www.digital-business-lab.com