Julia Carcamo To Speak At Southern Gaming Summit

NEW ORLEANS - April 26, 2016 - PRLog -- J Carcamo & Associates President Julia Carcamo will be moderating a panel at the Southern Gaming Summit (SGS) on May 5, 2016.

Entitled "Casino Marketing: Advertising that Works", the panel of leading casino marketers and agency leaders will discuss what successful advertising looks like and what goes into the development and execution of successful ads and ad campaigns.

"With the history of successful direct mail programs that can be directly tied to revenue, we are continually having to defend our advertising budgets. The panel assembled will demonstrate how new approaches to advertising give marketers the tools to ensure advertising moves from the top of the budget cuts list," said Julia Carcamo. "There are many steps to getting advertising that works. As such we've taken the weeks around the discussion at the SGS to develop tips and tools to help marketers find, manage and retain the right partners. These can be found on our blog and through our newsletter. This is consistent with our philosophy that we are partners and want to provide the tools marketers need to succeed in an ever-evolving market."

In addition, we are proud to be joining Visit Mississippi Gulf Coast as a Social Media Sponsor of the event as it moves to grow its audience.

Joining Carcamo on the panel are Ryan Meister, director of marketing for Treasure Bay Casino; Catherine Patterson, president of M Partners; Michael Perhaes, vice president of marketing for Wind Creek Hospitality; and Rich Sullivan, CEO of Red Square Gaming.

J Carcamo & Associates, a full-service marketing consulting firm, is a collection of experienced marketing and branding professionals serving in a variety of vertical industries including gaming & hospitality, entertainment, real estate, CPG, and B2B.

The Southern Gaming Summit and its companion event Bingo World, will be held at the Mississippi Coast Coliseum & Convention Center May 3-5. One of the top regional gaming summits, SGS hosts exhibitors and features breakout sessions led by industry leaders for in-depth educational workshops. This year's opening keynote will be delivered by Anthony Sanfilippo, chief executive officer, Pinnacle Entertainment.

For more information on the tools for advertising that works, visit our blog at (http://www.jcarcamoassociates.com/blog/) or sign up for our newsletter at (http://www.jcarcamoassociates.com/newsletter/).