Mom Created Start-up Empowers Children to be Kind

DENVER - April 27, 2016 - PRLog -- The Doll Kind was created by two moms on a mission: To empower and inspire a generation of children to create a kinder world, one heart at a time. The mom duo, Victoria Farmer and Jackie Konczol, has created beautifully designed, huggable kindness dolls for your children. What makes the dolls special is that each doll comes along with a bag of heart-shaped tokens that children can give out as a random act of kindness. Each token is imprinted with the phrase 'share the love' on it. This phrase encourages the passing on of acts kindness.

When creating the company, the momprenuers hoped to build something that would teach valuable lessons through play. The tokens are a tool to empower children to share their innate kindness to help create a better world. The dolls are the child's companion, and a symbol for hope when times call for a much-needed hug.  Both moms recognize that in every child's hands lies the potential to do good and change the world, and that children's toys have a profound effect on their childhood. "It is our hope that we can make the role of being parents a little easier by bringing greater value to playtime," explained cofounder Jackie Konczol. "That's why we founded The Doll Kind, to harness the power of toys for a good cause."

The Doll Kind believes in leading by example, that's why for each doll sold a doll is donated to a child less fortunate. The donation sites will be throughout the USA and countries around the world. The Doll Kind has teamed up with many organizations willing and waiting to accept the dolls to distribute to these children less fortunate.

The company was founded through an unlikely series of events. Co-founder, Victoria Farmer, snapped a quick photograph of her daughter, Anistyn, after discovering that Anistyn had found herself in a bit of a predicament involving a five gallon bucket of white paint and five minutes alone. Hours later, Farmer posted the photo to social media and the next day it had gone viral. The photo sparked much debate and criticism. While up one night nursing her newborn, Victoria happened upon a particularly judgmental and cruel string of comments that caught her by surprise. She stopped reading and gazed down at her baby, wondering what he would be like when he grew up. In that moment something struck her, something she always knew to be true but was of particular importance in that very moment… people aren't born mean. With that fact in mind and a determination to create a better world for her two children, she was moved to found a children's company. The company would be one that not only inspired children to maintain their innate sense of kindness into adulthood, but also would enable them to share that kindness with others. She spoke with her friend and fellow mom, Jackie Konczol, and less than a month later they officially founded The Doll Kind.

The Doll Kind was awarded a grant by The First Years in their Parentprenuer grant program. The grants funds have allowed the start-up to create their initial protoypes and help prepare for their official launch.

In an effort to help raise additional funds and bring the kindness dolls to children and families everywhere, The Doll Kind has launched a Kickstarter campaign (https://www.kickstarter.com/projects/thedollkind/the-doll...). During the campaign you can be among the first to exclusively 'pre-order' your doll by pledging to their campaign. The dolls are currently available in three different designs. An added bonus: the dolls are discounted to $49 and include free shipping. The retail rate will be $59 plus shipping and tax after the campaign. The Kickstarter campaign ends May 14th and the rewards are limited.