Tourism Continues to Boost Yolo County Economy

DAVIS, Calif. - May 3, 2016 - PRLog -- Visitors to Yolo County have injected $317 million into the local economy and continue to support the region, according to a statewide report released today by Visit California. The report, an update from preliminary findings released in February at Visit California's 2016 Outlook Forum, finds that travel spending was a leading source of employment opportunities for local residents and tax revenue for local governments.

The report produced in partnership by Dean Runyan Associates found that in 2015, direct travel spending reached $317 million in Yolo County. Statewide, travelers spent a record $122.6 billion.

"2015 was the sixth consecutive year of growth for the tourism industry," said Visit California President and CEO Caroline Beteta. "Tourism has the ability to drive economic development and revitalization that empowers local communities and makes California a better place to both live and work."

Visitor spending generated $25.5 millionin state and local tax revenue for Yolo County, proving that the travel and tourism industry is a strong economic driver for the region. These figures, while impressive alone, only scratch the surface of how tourism is transforming our communities for the better.

"In Yolo County, tourism accounted for 3,950 jobs in 2015, and that represents a 6.2% increase over 2014, well ahead of the state average," says Alan Humason, Executive Director of the Yolo County Visitors Bureau. "Tourism-related spending in Yolo County generated $25.5 million in state and local tax receipts last year, equal to $340 per household. Without a doubt, having visitors come to Yolo County is very important to our economy and our communities."

Visit California is a statewide organization that works with local partners across the state to develop and implement innovative global marketing programs that instill a desire for the California Dream and attract visitors to our state. This work plays an important role in growing Yolo County's tourism economy, as sustained messaging to potential visitors is essential to attracting travelers and enticing them to return to create new experiences.

Access the report "California Travel Impacts by County, 1992-2014, 2015 Preliminary State & Regional Estimates," and see a breakdown of all the data statewide by visiting http://industry.visitcalifornia.com/impacts .

The Yolo County Visitors Bureau works to encourage visitation to the communities of Davis, Winters, Woodland, Capay Valley and Clarksburg. The YCVB also works closely with UC Davis as well as other civic and promotional agencies. We offer a variety of brochures and services at our Visitor Center, 132 E Street, Suite 200, in downtown Davis. For more information, call (530) 297-1900 or visit our website www.visityolo.com .