Hankook launch new Premium Comfort Tyre: Hankook Ventus Prime3

May 5, 2016 - PRLog -- Global Tyre Manufacturer, Hankook Tyre has announced the launch of the Ventus Prime³  in the UK, the technically advanced successor of the popular Ventus Prime.

The latest addition to the premium Ventus range, has been specifically designed for frequent drivers associated with comfort-orientated saloon cars, to offer the best driving experience yet. Available in 53 dimensions ranging from 15 to 18 inches, the Ventus Prime³ is ideal for a range of vehicles from medium sized to luxury limousines.

Offering superior driving capabilities the Ventus Prime³ features improved braking in both wet and dry conditions. A new high grip silica compound applied with improved mixing technology provides better dispersion of polymers and fillers within the tread, resulting in approximately 8% improved wet braking performance whilst reducing rolling resistance. Wider tread patterns also allow for quicker drainage in wet conditions, increasing driver control and reducing the risk of hydroplaning.

Individually defined lateral groove depths in the Ventus Prime³ work to reduce trade off effects between wet and dry performance. The optimised asymmetric tread design, a 10% increase to the tyre's contact area and improved tread stiffness for both lateral and radial directions have enhanced dry braking performance by 3%.

Comfort focussed and a solid investment, the Ventus Prime³ also features improved pitch design and lower resistance, as well as newly developed functionalised polymers. This results in significantly lowered exterior noise volume and a 9% improved wear resistance.  Also for driver convenience, the new premium comfort tyre features a Visual Alignment Indicator (VAI) system, providing a simple and straightforward method for checking wheel alignment.

Mark Grace, Marketing Manager of of Hankook Tyre UK, comments: "We are delighted to announce the successful launch of the Ventus Prime³  to the UK and European markets. Featuring some of the tyre industry's most remarkable technological advancements, the latest addition to the Hankook Ventus family has been designed to strike an optimised balance between performance, safety and environmental consciousness. Not forgetting further developments in our pursuit of driver comfort and convenience, characterised by the entire Hankook Ventus range, we are confident the Ventus Prime³ is firmly on the road to success."

For further information on the Ventus Prime³ and the wider range Hankook please contact McCann PR:

Alison White, alison.white@mccann.com, 0121 713 3795

Tom Grocott, tom.grocott@mccann.com, 0121 713 3522

-ENDS-

Note to editors

About Hankook Tyre

Hankook Tire is one of the global top 5 companies in the mass production of tyres and manufactures innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and seven production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company's regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded. Currently more than 3,000 employees produce up to 19 million tyres a year for passenger cars, SUVs and light trucks.

Hankook Tire's European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in Germany, UK, France, Italy, Spain, the Netherlands, Hungary, Czech Republic, Russia, Turkey, Sweden and Poland. Hankook products are sold directly through regional distributors in other local markets. Hankook Tire employs more than 22,000 people worldwide and are selling their products in over 180 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 30 percent of the company's global sales are generated within the European and CIS-Region.

For more information please visit www.hankooktire-press.com or http://www.hankooktire.com/uk/