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Follow on Google News | Nutmeg Post Expands and Rebrands as Nutmeg, a Creative Marketing, Production and Post ResourceBy: Nutmeg "The new brand represents the future," says Nutmeg Managing Director Jon Adelman. "We've always been known for our creative expertise. Those services have grown, matured and proven so successful that we are now a full-fledged creative partner." The expanded service offerings are a natural progression, says Executive Producer Laura Vick, a response to industry trends. "We are now a total creative solution," she says. "Because the market demands it." Founded in 1979, Nutmeg has thrived for 37 years in an industry defined by change for that very reason: an ability to intuit market demand and evolve accordingly. Leading Nutmeg's new creative and interactive initiatives are Creative Director Dave Rogan, an award-winning industry vet with two decades of broadcast, digital, packaging, print and corporate branding experience, and Interactive Executive Producer David Buivid, a seasoned digital marketing strategist who has guided the creation of award-winning work in entertainment, consumer packaged goods, B2B and technology verticals. "Nutmeg is known for our post work," says Rogan, "but we are so much more now, with agency-grade creative development, production and interactive, along with all aspects of post production." That approach, he says, offers definite advantages and sets Nutmeg apart. "Engaging us at the planning phase sets in motion a seamless workflow that often saves time and money and presents an opportunity to inform the creative project objectives with our experience and insight from a marketing standpoint." Buivid echoes Rogan's sentiments. "Our interactive and brand services allow us to have a seat at the table when our partners and clients have ideas in the development phase," he says. "Our perspective helps shape creative execution before a single frame is captured or even storyboarded. We make the big picture even bigger, offering omnichannel solutions and engagement." For proof of concept, one need look no further than Nutmeg's new fully-customized website which not only showcases Nutmeg's rebrand and recent creative work but serves as an interactive and design portfolio piece in its own right. Credit Nutmeg's new interactive group, led by designer Aviva Buivid, for distilling the brand's friendly yet fearless personality into a striking logo, icon and palette and extending the brand's attributes into a sleek and stylish website. For Nutmeg founder and owner Tony Spaneo, the new brand embodies the element that has always distinguished Nutmeg. "We've evolved-from audio, to audio/video, to creative-and we'll continue to evolve," he says. "You have to keep moving. Pay attention to the big picture. Make a commitment. Get the right people. Offer the right services. Invest in new technology. That's what we've always done. That's what I believe in. In a sense, Nutmeg is always new. Nutmeg Inspire desire. Get creative. Make your brand new. Nutmeg (http://nutmegcreative.com) empowers brands, networks and agencies to be fashionably great. We provide creative strategy and communication design for marketing, identity, interactive, production and post Nutmeg is a fully staffed creative marketing and content-development resource that develops advertising, promotional and original content from concept through production to ultimate completion. A premier post-production resource for the past four decades, Nutmeg has evolved into an award-winning integrated shop for all stages of creative development and implementation. With collaboration as the backbone of the relationships we enjoy with our clients and creative partners, Nutmeg employs a unique, streamlined model for marketing content development. Our broad multi-department project engagement from square one adds valuable insight and input at every stage, often saving our clients valuable time, money-and sanity. We've successfully integrated the creative firepower of an advertising agency with the technical resources of a production and post-production facility under one roof. End
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