World Athletic Footwear Market Offers Wide Opportunities

LONDON - June 30, 2016 - PRLog -- TD The Market Publishers, Ltd. is happy to inform that a topical research report on the global athletic footwear market can now be found in its online catalogue at MarketPublishers.com.

Designed specifically for sporting and other outdoor activities, athletic footwear are increasingly being worn as fashion and casual footwear by people of different ages. The market provides a diversity of footwear in various colours, designs and at various price points, to cater to consumers' changeable needs and buying power.

According to the report, the market for athletic footwear is intensely competitive with players heavily investing in marketing and brand-building, to stand out from others and attract more shoppers. There are manifold small players that enter into rigorous rivalry with the industry giants, chiefly across developing markets.

A large population in tandem with a surge in disposable income levels and the increasing awareness about health and fitness are some of the main factors pushing up the demand for exclusive athletic footwear in developing countries. Growing online sales, launches of innovative products and alluring marketing and promotion strategies adopted by the companies, among others, have also stimulated the overall market growth.

Meantime, rising environmental awareness and soaring raw material prices are amid the key challenges for faced by the industry players.

Nevertheless, the market is expected to offer attractive business opportunities due to changing lifestyles of consumers and surging penetration of online retail.

Read more at https://marketpublishers.com/report/textile-leather/footwear/world-athletic-footwear-market-opportunities-n-forecasts-2015-2022.html