Tired of Wasteful Research Spending? Expected X Promises Measurable ROI

HONOLULU & CHICAGO - July 25, 2016 - PRLog -- Research and data analysis consultancy, Expected X, recently opened its doors for business. Led by Principal Consultant John Sukup, the organization was formed in response to the declining value and actionability of traditional market research firms.

"Research buyers are becoming fed up with paying high prices for studies that provide little guidance in their decision making process," Principal Consultant John Sukup states. "The GRIT 2016 study indicates that among its client-side participants, getting 'actionable' results is the top concern. Expected X addresses this through its extensive business question/hypothesis generating process. We find that many times clients have been paying for research they don't need or that ultimately doesn't drive organizational decisions."

A key aspect of Expected X's value differentiation is tying research measures to dollar amounts. Mr. Sukup continues, "Although not always easy, when you can tie the applications of a study to dollars saved/earned as a result, the likelihood of that research being utilized within the organization increases substantially. Clients want to know 'what is the ROI on my research investment?'"

Expected X is a virtual research and data analysis consultancy operating out of the Pacific and Midwest regions.