Vivo Mobile Expansion Plan in Tandem with Make in India

GURGAON, India - July 12, 2016 - PRLog -- Here to stay, Vivo, the China-based global smartphone manufacturer is expanding its bases in India and doing a lot more. Although the Indian android phone market is already flooded with a number of foreign brands, the variety does not seem enough for a large customer base with different tastes. Due to changing popular choices, global smartphone makers surely need to keep up in this world of cut-throat competition.

With that in mind, Vivo is coming up with newer, more innovative ways to gain customer trust and forge a strong mutual relationship with them forever. In this regard, an aggressive marketing campaign is imperative to add to their brand value. This compels the business costs to rise higher for the Indian smartphone makers who are forced to shell out more money to match their foreign counterparts by wafer-thin margins. The decision is a result of attaching utmost importance to aggressive marketing.

IPL Sponsorship for Brand Recall

Vivo Mobile has gone beyond the general marketing spectrum by sponsoring the Indian Premier League, one of the most prominent sporting events held in the Indian subcontinent. In addition, it affirmed its association with the Make in India initiative to challenge the dominant position of local competitors. The idea was to carve a special place for itself in the hearts and minds of Indians while giving them a brand recall.

Making in India As Per Expansion Plan

By joining the initiative, Vivo supports the cause of going back to the Swadeshi days of India when ready-to-use products were manufactured in the homeland itself. Sticking to the belief, the android phone maker has set up a one-of-its-kind assembly unit in the country which operates from Greater NOIDA in Uttar Pradesh. Laying down the foundation of this first unit involved rolling out of the exclusive V series smartphones in the initial phase of its expansion plan.

Competitive Pricing and Specifications

The production facility is believed to be the seventh largest of such stature outside China. It boasts of a maximum production capacity of 1 million handsets every month to be increased further as per requirements. Vivo has already caused a disruption in the market with its cut-throat pricing and specifications. Since it started its operations, the brand has quickly gained visibility in the market with its present share gone up to 1.1 percent.

Adding to its Brand Value

After taking over the Chinese market, the android phone maker moved to its neighbouring economy to offer an enhanced value proposition to the brand-conscious Indians. The production facility in UP, for instance, will assemble every Vivo android phone available in India and encourage empowerment through job creation for the local population while decreasing its dependence on imports.

For More Information visit :http://www.vivo.co.in/MakeInIndia/

Click Here for previous press release : https://www.prlog.org/12569595-vivo-the-fifth-largest-sma...