Vivo Mobile Set to Triple Its Manufacturing in India

GURGAON, India - July 14, 2016 - PRLog -- After setting up its first independent manufacturing plant in the Indian sub-continent in tandem with the Make in India initiative, the China-based global smartphone maker, Vivo is looking beyond the horizon. When the Indian Prime Minister launched Make in India, Vivo decided to cement its relationship with the country and exploit the fastest emerging android phone market in the world.

Keeping that in mind, it first established its own production unit in Uttar Pradesh with an investment of INR 125 crore. The initial phase of investment saw the setting up of a 30,000 square-metre complex at Greater NOIDA. Currently, the company produces and assembles about a million units per month at the plant that's been operational since last year. In the coming future, however, the company aims to triple its per-month productivity and reach the three million mark.

First Chinese Smartphone Manufacturing Plant

Vivo Mobile has become the first Chinese entity in android phone manufacturing to set up its own production plant in India. This unit is especially devoted to the making and assembling of Vivo smartphones while offering employment opportunities and reducing dependence upon imports.

A detailed report by the International Data Corporation (IDC) has found out that, in the first quarter of 2016, Chinese smartphone makers had a 22 per cent share of smartphone sales in India. While the android phone market is nearing a saturation point in the metros, these China-based players are invested in setting up their base in the two and three-tier cities of India.

Increasing Offline Presence

These foreign vendors have captured over 20 percent of market in almost 25 II and III tier cities and are estimated to penetrate further with their increasing offline presence. In such cities, majority sales for the Chinese players come through online channels owing to their positioning in the form of quality brands. These manufacturers are now expected to grow in the Indian market with huge marketing spend and growing retail presence.

Empowering Customers

Eyeing a longer stint in India, these Chinese players are keeping the never-ending demands of Indian customers in mind to empower them. The companies want to fulfil their desires by offering a variety of value-for-money products equipped with cutting-edge technology. Playing a decisive part in this endeavour is the distribution channel adopted by the different China-based brands. While some exclusively sell products online, others focus upon going for offline distribution channels.

Adhering to this philosophy, Vivo Mobile has invested generously in its retail network and branding at stores across India. Its unique selling proposition is high-fidelity (Hi-Fi) sound quality through a professional hi-fi chip and a dual chip audio decoding program that enhances your listening experience. Primed to increase its production to three million a month in the near future, Vivo India hopes to make the most of the 350 million smartphone user base in India.

For reference:http://economictimes.indiatimes.com/tech/hardware/we-are-...

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