How to Build a Successful Software Business

COPENHAGEN, Denmark - Sept. 13, 2016 - PRLog -- While the demand for and consumption of tele and data communication explodes across all industries, the prices for the basic services continue to decline. At the same time the OTT (over-the-top) and other value added services are provided by new pure play software innovators. How do the telco vendors and their channel partners get a share of the market that grows in value rather than being left in the market where obsoleteness, commoditisation and price competition predict a race to the bottom?

The CommsVision 2016 Conference that takes place for the 11^th time at the Gleneagles Hotel in Scotland on 9th – 11th November 2016 will bring together ICT Industry vendors and their channel partners to discuss these challenges. The conference will provide ideas for how the ICT industry can take advantage of the increasing demand for traffic and services and identify profitable roles offered by new value propositions.

"While the volume of tele and data communication is increasing rapidly the market just doesn't want to deal with the basic details," says Paul Cunningham, content director for CommsVision. "That means that ICT channel partners must become software and service focused companies that add substantially more value than just marking up the vendors' offerings. They must develop new value propositions and learn to master new business models. We are therefore delighted to have Hans Peter Bech deliver a keynote on how to run a successful software business. Hans Peter has been active as a business developer in the ICT industry for more than 35 years and has been successfully involved with the shift from hardware to software to services. He will give his insight on what it takes to make this transition and land securely on both feet."

Hans Peter Bech will also be on the panel discussing the transformation from a "mark-up" to a "software and value-add" business and the conference attendees will receive a copy of his recent bestseller "Building Successful Partner Channels in the Software Industry."

About CommsVision
Since 2006, CommsVision has established itself as the premier event in the UK ICT industry calendar. With its blend of high level thought leadership presentations, challenging panel debates and unrivalled peer networking it has become the 'must attend' event for senior directors of the UK's major and fastest growing IT and Communications solution providers.

About Hans Peter Bech
Hans Peter Bech is an Amazon bestselling author. He is a frequent blogger on how to make information technology companies global market leaders and has written several books and numerous whitepapers on business development in the IT industry. Hans Peter also facilitates workshops for the TBK Academy® and is an advisor for governments and companies. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.

More about Hans Peter Bech: dk.linkedin.com/in/hanspeterbech