Soundview to Publish Summary of Impossible to Ignore by Carmen Simon

PHILADELPHIA - Sept. 21, 2016 - PRLog -- Many experts have offered techniques on how to improve your own memory but not how to influence other people's memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience's needs; use memory-influencing variables to control what your audience remembers; and turn today's intentions into tomorrow's actions.

Carmen Simon is the brains behind the Rexi Method workshops. As an experienced cognitive scientist, she applied the latest neuroscience research findings to develop the Rexi Method workshops. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, and uses her knowledge to offer presenters a flashlight and a magnet: one to call attention to what's important in a message, the other to make it stick to the audience's brain so they can act on it. Carmen's presentation brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.

Learn more at http://www.summary.com/book-summaries/_/Impossible-to-Ignore.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview's 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.