Soundview to Host Interactive Webinar with Paul Smith

PHILADELPHIA - Sept. 26, 2016 - PRLog -- Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

In this Soundview Live webinar, How to Build Trust in Sales, Paul Smith identifies the ingredients of the most effective sales stories and offers model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard.

You Will Learn:

•          How to select the right story.

•          How to craft a compelling and memorable narrative.

•          How to incorporate challenge, conflict, and resolution.

•          How to use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency.

About the Speaker:

Paul Smith is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, a former executive and 20-year veteran of The Procter & Gamble Company and the author of three books.

In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company. Paul holds a bachelor's degree in economics, and an MBA from the Wharton School at the University of Pennsylvania.

Learn more at http://www.summary.com/track/_/How-to-Build-Trust-in-Sales.

About Soundview Executive Book Summaries

Founded in 1978, Soundview Executive Book Summaries pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview's 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.- based Soundview, Inc. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.