FinMark Announces Launch Of New Financial Marketing Business

CHICAGO - Oct. 10, 2016 - PRLog -- Joe Tigan and Lori Peterson, former marketing leaders at Brookstone Capital Management (BCM), announced today the launch of their new financial marketing business, FinMark.

As a financial marketing solutions provider that helps investment professionals improve their businesses through stronger, more innovative marketing practices, FinMark takes a two-pronged approach to helping increase growth potential: 1) conduct a thorough brand assessment, then 2) apply that strengthened brand across all marketing channels to help capture new assets.

"We're excited about taking our skill set industry-wide," said Tigan, Co-CEO, Managing Director of Marketing & Communications at FinMark. "After compiling more than 40 years of combined experience, Lori and I just felt the timing was right to offer our services to a broader audience. Most recently, performing across-the-business branding efforts for BCM and several of its satellite associations—not to mention providing marketing support for its 300+ advisor network—was an incredible experience for us. It helped show us not only what we can do, but what we enjoy doing," Tigan added.

FinMark's approach to better marketing practices starts by helping their clients establish a consistent, seamless, multi-dimensional brand experience, but it doesn't end there. While they know well the business-generating power a strong brand can create when positioned properly across all channels, the ultimate goal is to produce measurable results for their clients.

"That's why we're a full-service, comprehensive solution provider," said Peterson, Co-CEO, Managing Director of Creative Services. "So many times a client will ask us for help with one aspect of their marketing efforts, then realize how that one thing has to be applied across so many areas to have any effect at all. So, we not only provide creative services, we also provide website design, event planning, social media optimization, production support—ultimately integrated marketing solutions," she added.

During their tenure with Brookstone, Tigan and Peterson were integral in helping the industry-leading RIA make Financial Times' Top 300 RIA List for 2014, 2015, and 2016. "We're confident we can bring that kind of growth potential to every client we partner with," said Tigan.

About FinMark
FinMark creates customized marketing solutions to help financial professionals capture the attention (and assets) of investors in today's dramatically changing investment landscape. They have developed successful marketing strategies for industry-leading asset managers, RIAs, broker-dealers, banks and insurance providers across multiple channels, segments, platforms and products. For more information, visit http://www.finmarkstrategies.com