Authentic Personal Branding For Real Estate Agents

SAN JOSE, Calif. - Oct. 15, 2016 - PRLog -- The current housing market has proven to be a major challenge to realtors. It is a buyer's market and the competition is fierce. As of last year, there were more than 1 million real estate agents holding membership with the NAR. How do you stand out? How do you differentiate yourself? Over the course of their careers many realtors provide similar services to clients while associated with a brokerage.

In this way they don't set them apart from other realtors. In order for a realtor to stay in the game, an out of the box strategy is necessary. This strategy is authentic personal branding for realtors that I am launching in this book. The word "realtor" in this book refers to a real estate professional who is a member of the National Association of REALTORS®

A personal brand is a promise you make to others. By identifying and authenticating yourself it delivers a pledge of trust, credibility, satisfaction and quality. The art of packaging and presenting yourself as a strong personal brand has become vital to real estate professionals. Remember: Your brand is not your nice logo and slogan. You are your brand and you are in charge of your brand. You are the CEO of your life. You need to think of yourself differently and grow and promote yourself like a business.

Most agents are not aware of this and do not manage their brand strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how your customers perceive you. This will help you to actively grow and distinguish yourself as an exceptional realtor. Personal branding is a leadership concept that involves creating an image that resonates with the attitudes, behaviors & perception of your target market.

Your personal brand should convey a sense of trust. You have to dig deep and find out what is unique about you! Then let everyone know about it....read further https://realtorsamerica.wordpress.com/2016/10/15/first-blog-post/