Soundview to Host Interactive Webinar with Josh Bernoff

PHILADELPHIA - Oct. 31, 2016 - PRLog -- The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

In this practical and witty Soundview Live webinar, Writing Without B.S.: Boost Your Career by Saying What You Mean, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.

You Will Learn:

•          How clear writing can boost your career.

•          The top ten tips for writing that succeeds at work.

•          About the Iron Imperative, to treat the reader's time as more valuable than your own.

•          How to plan and execute writing projects with confidence.

About the Speaker:

Josh Bernoff has been a professional writer since 1982 and has coauthored three books on business strategy, including Groundswell, which was a bestseller. He's passionate about clear, brief, fascinating communication.

For 20 years at Forrester Research, Josh wrote and edited reports on the future of technology. He learned to do kick­ass analysis of business strategy, then taught others to do so. In his last five years there, as Senior Vice President, Idea Development, he identified, developed, and promoted Forrester's most powerful and influential ideas. Josh also created Technographics, the segmentation that launched Forrester's highly successful consumer survey business.

Josh Bernoff is also the CEO of wellnesscampaign.org, a non­-profit organization dedicated to the pursuit of wellness through changing habits. He likes recreational biking and cracking wise in front of audiences. He is married with two children and lives in Arlington, Massachusetts.

Learn more at www.summary.com/track/_/How-to-Boost-Your-Career-by-Saying-What-You-Mean.

About Soundview Executive Book Summaries

Founded in 1978, Soundview Executive Book Summaries pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview's 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.- based Soundview, Inc. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.