POI 2016 Fall Summit, At The End Of The Conference People Packed The Room To Hear This Presentation

PHOENIX - Nov. 17, 2016 - PRLog -- AFS Technologies a leading global provider of software and services purpose-built for consumer goods companies, is winning rave reviews for the presentation that Joel Cartwright, Director of Product Development for Trade Promotion Management Retail with AFS Technologies, and Chris Miller, Director Revenue Management for Sunny Delight Beverages, gave at the (Performance Optimization Institute) POI 2016 Fall Summit in Dallas TX, on Nov 4^th. The session entitled "Empowering Analytics at SunnyD, Using AFS TPM to Predict Lift Factors to Maximize Trade Spend - Predictive Modeling using Nielsen Data" had over 60 leading consumer packaged goods manufacturers in the room to hear discussed, how SunnyD has used predictive analytics with Nielsen data to predict lift in their business from inside their AFS TPM tool. This highly touted presentation was a highlight of POI.

Chris first offered this presentation on an AFS Webinar Series that ran in Sept 2016, you can listen to the full presentation here http://www.afsi.com/predictive-modeling-sunnyd-using-nielsen-data-webinar/?utm_source=PRLog&utm_medium=PressRelease&utm_content=IF

In the webinar, Joel Cartwright presented "Predictive Modeling using Nielsen Data" with Client Guest Chris Miller of Sunny Delight Beverage Co. For a manufacturer who wants this easy-to-use functionality, but are uncertain your end users will grasp it, or hesitant about adopting a predictive planning concept in your trade process at all. We are excited to share this Sunny Delight Beverages client success story."

Predictive modeling is a process used in predictive analytics to create a statistical model of future behavior. Predictive analytics is the area of data mining concerned with forecasting probabilities and trends.

AFS Trade Promotion Management Retail (http://www.afsi.com/solutions/afs-tpm-retail/) helps hundreds of consumer goods companies manage trade promotions with an easy-to-use closed-loop solution that plans, executes, settles and analyzes all trade spend, including direct and indirect. The company joined other industry leaders at the POI Summit to discuss bestpractices, proven strategies and actionable advice needed to address the market's pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty and promotions challenges.

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit www.afsi.com.