SwimZip® Creator Launches Year-Round Sun-Protective Clothing Brand Shedo Lane®

PRAIRIE VILLAGE, Kan. - Nov. 18, 2016 - PRLog -- Self-made entrepreneur and Shark Tank alum Betsy Johnson, known for her successful UV-protective swimwear line SwimZip, is expanding her company's seasonal concept with a year-round UV-protective clothing brand called Shēdo Lane. The family-run apparel line launches this month with its Resort 2016 Collection, featuring sun-safe everyday-wear for women, men and children.

Shēdo Lane is a luxury sun-protection brand that embraces the synergy that comes from blending form with fashion. Utilizing the highest rated UPF 50+ fabric, Shēdo Lane brings sun protection to a family's daily wardrobe in complimentary styles, like dresses, shirts, scarves, leggings and more. Whether it's a morning walk on the beach, a playdate at a favorite playground or drinks with friends around the pool, Shēdo Lane keeps skin covered from the sun's damaging rays.

"Our goal is to bring UV-protective clothing to the masses in an affordable, functional and fashionable way," Johnson said. "We want to expand beyond swimwear and bring awareness to the need for everyday UV protection."

Diagnosed with skin cancer at the age of 26, Johnson dedicated herself to spreading awareness and bringing better sun-protection solutions to the market. She partnered with her brother Berry Wanless in 2009 to launch SwimZip, and they made their mark in the swimwear industry after appearing on ABC's hit TV show, Shark Tank. The SwimZip line features SPF 50+ protective swimsuits, cover-ups, rash guards, accessories and round-towels.

From the start of SwimZip, Johnson and Wanless's goal was always to expand their offerings to include a full-range of everyday wear for adults and children. After three years of perfecting the fabric and design, Shēdo Lane is poised to build on SwimZip's international success.

Shēdo Lane's debut collection features wraps, cardigans, open-back shirts, dresses and scarves for women; Henley shirts, quarter zips and long- and short-sleeve shirts for men; and leggings, cardigans, dresses, long- and short-sleeve shirts and joggers for children. The fabric is made of 95 percent rayon from bamboo and is chemical-free.

"Skin cancer is the most common form of cancer in the world and runs throughout our fair-skinned family," Wanless said. "Due to our personal experiences with skin cancer, we are dedicated to improving the lives of families and protecting their time in the sun."

Shēdo Lane is available now at www.shedolane.com. Look for it in select boutiques nationwide beginning in January 2017. Five percent of all net profits are donated to non-profit skin cancer fighting organizations.

Join the conversation on Instagram and Twitter: @ShedoLane.

About ShēdoLane and SwimZip

Shēdo Lane and SwimZip are where fashion and function come together. Co-founded by siblings Betsy Johnson and Berry Wanless, the UV 50+ apparel brands are leaders in the sun-protection industry. Offering an expansive collection of fashion-forward swimwear and everyday wear for adults and children, Shēdo Lane and SwimZip protect families from the sun with the highest quality UV-protective fabrics available. Learn more at www.shedolane.com and www.swimzip.com.

About Betsy Johnson

Betsy Johnson is the co-founder and designer of Shēdo Lane, a wife and a busy "boy mom." She is also the creator of the UV protection swimwear brand SwimZip, as seen on ABC's hit show Shark Tank. Betsy was diagnosed with skin cancer at the age of 26. After beating cancer, she partnered with her brother Berry Wanless, and they dedicated themselves to bringing functional, affordable and fashionable sun-protective clothing to the masses. With the growing success of SwimZip, the duo launched Shēdo Lane in November of 2016 to bring sun-protective, everyday wear to women, men and children. Betsy lives in Prairie Village, Kansas with her husband and two sons.