Construction Marketing Inc. Names Dina Downey as Content Director

SARASOTA, Fla. - Dec. 13, 2016 - PRLog -- Rob Melis, President of Construction Marketing, Inc., today announced the promotion of Dina Downey to the role of Content Director, effective immediately.

Downey joined the Construction Marketing team earlier this year. Her work includes websites, press releases, articles, Requests for Proposals (RFPs), brochures and brand development. In addition to continuing her work as lead copywriter for Construction Marketing, her new role will include directing and shaping the writing and marketing approach among the writing staff and social media departments.

"We're very excited to be expanding Dina's role within the company," said Melis. "Since coming onto the team she has continually driven us to a standard of writing excellence that has made a real difference for our clients."

Downey's promotion is part of Construction Marketing's push to enhance their services within the public relations and social media spheres.

"Construction is a unique industry, and one that most marketing companies really don't understand," Downey said. "Because we focus 100% of our attention on the construction industry, we have a real advantage in understanding the challenges that our clients face and the criteria driving the selection of their company or products for upcoming projects."

In her new role as Content Director, Downey will continue to focus on providing outstanding written material for clients. As part of the larger expansion, Downey will manage the social media department to ensure that their clients are provided with a consistent message across all platforms.

"Dina is an outstanding copywriter who really understands our clients," Melis said. "We deal with the industry's largest contractors and building product manufacturers who understand the increasingly crucial role marketing plays in their success. Dina embodies the pioneering and enterprising spirit of our clients and effortlessly directs her team to craft messaging to better position our clients while simultaneously making a positive impact on their bottom line."

"It's an exciting time for us," Downey said. "The construction industry is a vibrant field and now we are in a better position than ever before to enhance our clients' standing within the industry."

For more information about Construction Marketing, see http://www.construction.marketing/.