Popular Promotional Products from Lomaxpromogifts

PRESTON, U.K. - Jan. 9, 2017 - PRLog -- In this short appraisal we look at the most popular items. How long such items are retained and how such promotions can have an effect on consumer behavior.

Following research undertaken recently by the BPMA.
The most popular promotional products in terms of favourites listed by those who were surveyed were USB drives, pens, an electrical item, or a mug.

When it comes to how long a promotional product is kept, mugs were reported to be kept longer than any other promotional item.

When it comes to longevity, a good portion of them – 87% – said they kept a promotional item for longer than a year and 30%, keep promotional products up to 4 years.

Of course, the longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using said promotional product.

The impact of these products on recipients is great. They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it.

In fact, over 94% of those who participated in the research study said that they do not forget the advertiser (https://www.brandwatch.com/2014/06/advertising-everyday-p...) or the product advertised.

Lomax Promo Gifts is a supplier of branded merchandise and can be found at: www.lomaxpromogifts.co.uk