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Follow on Google News |  Viña Santa Rita to partner with COFCO W&W International in mainland China distribution dealBy: Santa Rita Estates 7th February 2017 Viña Santa Rita to partner with COFCO W&W International in mainland China distribution deal Santiago. Viña Santa Rita, the top selling wine brand in Chile, has today announced their decision to partner with COFCO W&W International Co Ltd in China. The agreement involves the distribution of the Santa Rita brand by COFCO W & W International in the wholesale channel throughoutmainland China. COFCO, founded in 1949, is the largest oil and food importer and exporter in China and a leading food and beverage manufacturer. With over 50 years of experience in international trade, COFCO is seen as a pivotal company linking China with the international food and beverage markets. The recently up-weighted COFCO W&W International Co. Ltd specialises in premium imported wines, speciality beers and imported spirits. In addition to distributing leading wine brands including Antinori, Faustino, Penfolds and McGuigan, COFCO also owns the leading domestic wine brand in China – Great Wall – as well as Chateau Viaud in Bordeaux. The company operates through a series of business management models working with other on-line and off-line distributors to expand its sales channels across China. Andres Lavados, CEO of Santa Rita comments: COFCO's long-standing reputation, as well as heritage, management experience and extensive network positions them as leaders in their field. Viña Santa Rita have enjoyed a steady growth in the Asian market, but working together we aim to significantly bolster our sales and capitalise on the many opportunities available in this fast-paced market. In 2016 China became the largest export market for bottled wines from Chile and the new partnership between Santa Rita and COFCO W&W creates an exciting platform to deliver further growth in the market. The association with China's leading premium wine distributor aligns to our goal of establishing Santa Rita as a major, relevant consumer wine brand, as reflected in the recent partnership agreement made between Santa Rita 120 and Arsenal Football Club. Castel Li, CEO of COFCO W&W further added We are looking to achieve our goal of establishing China's largest sales network of imported wines through a series of strategic partnerships with established and well regarded international wine brands. As a leader in innovation yet steeped in history and tradition, Santa Rita is a pertinent fit within our portfolio. We are confident that through our extensive national distribution network as well as through localised marketing Santa Rita will become the number one selling Chilean wine brand in the Chinese market. The partnership with Santa Rita also fulfils a long held ambition of COFCO W&W to work with a leader in the Chilean wine category. Our ultimate aim is to unite Eastern and Western culture through awarding-winning top class international wines. -ends- For further information please contact Shelley Xu| PR (Asia), Santa Rita Estates A: 上海市静安区南京西路 (x-apple-data- T: 021-60391934 | M +86 159 0199 8380 Caroline Park – PR UK & Ireland caroline@cmpark.co.uk T + 44 7793 367501 Notes to Editors ABOUT SANTA RITA · Established in 1880, Santa Rita is one of Chile's oldest and most respected wineries · Santa Rita owns over 3,500 hectares of Wines of Chile Certified Sustainable vineyards in the following wine valleys: Limarí, Casablanca, Leyda, Maipo, Colchagua, Apalta, Maule, Rapel and Curico · Brands under the Santa Rita label include: 120, Secret Reserve, Reserva, Medalla Real, Floresta, Pehuen, Triple C and Bougainville. The top wine is Casa Real · In 2014, Santa Rita Casa Real 1989 was awarded the prestigious 'Wine Legend' status by Decanter Magazine and is the only wine from South America to have achieved this recognition ranking it alongside some of the most historic wines of the world · Santa Rita is recognised as one of the 'Most Admired Brands in the World' by Drinks International · Viña Santa Rita was awarded 'Ethical Company of the Year' at the drinks business Green Awards 2015 · Santa Rita was awarded 'Winery of the Year 2016' by Wines of Chile ABOUT SANTA RITA ESTATES Santa Rita Estates (SRE), comprise three wine brands from Chile: Santa Rita, Carmen, Sur Andino and Doña Paula from Argentina. • SRE are Chiles second largest premium wine exporter in terms of sales by value * • SRE currently own over 3,700 hectares of vines in Chile and more than 700 hectares in Argentina *(measured by wine sales greater than $30/case) The team of winemakers and viticulturalists working for Santa Rita are dedicated to producing the best quality wines Chile and Argentina can offer from a diverse range of terroirs. Each of the quality tiers has their own unique identity and wine style. Sustainability is top of the agenda in every part of the wine making process, from the vineyards to the final distribution and Santa Rita Estates has a fully integrated environmental and commercial sustainability programme in place. www.santarita.com About COFCO W&W International Co. Ltd. COFCO W&W International Co., Ltd., a member of "Fortune Global 500" COFCO group, is a specialized integrated platform for the imported alcoholic drinks industry, comprising a number of world renowned alcohol brands. In-line with the strategy of the COFCO group, COFCO W&W have a systematic management system in place starting from the origin of each grape and grain through to the final glass of wine, beer or spirit consumed making them one of the most influential and trustworthy platforms for imported alcoholic drinks in China. www.mzhwines.com (https://wx.qq.com/ End
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